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Tablet sales to hit 270 million units in 2014, nearly equal PCs: Gartner

Tablet sales to hit 270 million units in 2014, nearly equal PCs: Gartner

By Agence France-Presse | Updated: 28 March 2014 19:08 IST

Sales of traditional computers will lose more ground in 2014 to tablets and other mobile devices, a market tracker said Thursday.

A report by the research firm Gartner said the overall market for connected devices PCs, smartphones and tablets is likely to grow 6.9 percent to nearly 2.5 billion devices in 2014.

More people will dump their PCs for other devices, but the drop in PC sales will moderate to around 6.6 percent this year, with unit sales of 276 million. Some surveys showed a drop of around 10 percent in PC sales last year.

"Tablet substitution of notebooks will start to dissipate from this year onwards as consumers and businesses align the right device with the right usage pattern," said Ranjit Atwal, research director at Gartner.

"As they do this, we will see where dedicated devices (such as tablets), or hybrid devices (detachable or convertible devices), fit in the overall portfolio."

The global tablet market is expected to grow 38.6 percent , with much of the increase coming outside North America, Gartner said. Total tablet sales will nearly equal that of PCs at 270 million, the firm said.

(Also see: Global tablet shipments to overtake PCs by 2015: IDC)

"The adoption of tablets has been largely concentrated in the US, with the dominance of Apple," Atwal said. "Market dynamics in other regions are different, as the uptake of lower cost, smaller, non-branded tablets, becomes more apparent."

Mobile phones, the largest segment, is seen as growing 4.9 percent to 1.9 billion units led by "the lower end of the premium phone market and the higher end of the basic phone market," Gartner said.

The Google Android platform is expected to extend its lead in overall devices, with more than 1.1 billion units in 2014, mostly in mobile phones. Microsoft Windows will remain the number two platform with 339 million devices and Apple's iOS and Mac OS will remain third with 286 million devices, Gartner said.

(Also see: Android tablets outsell the iPad in 2013: Gartner)

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