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Samsung the clear leader in Indian tablet market

Samsung the clear leader in Indian tablet market

By Surbhi Chawla | Updated: 10 July 2012 18:23 IST

Tablet as a product category is still at a very nascent stage in India. However, the last fiscal year witnessed a good growth in this segment, as Indian consumers embraced the product with open arms.

According to a survey done by Voice&Data, the tablet category grew by a whopping 750% last fiscal year. In FY 2010-11, the tablet category clocked revenue to the tunes of Rs. 231 crore, while by the end of March 2012, this category had garnered Rs. 1,962 crore. Contrast this with the marginal 0.33% overall growth in the user device segment comprising of mobile phones, data cards, fixed phones and tablets.

What is even more interesting is that in the Indian tablet market Samsung is a clear leader of the pack and managed to accumulate 56.52 percent of revenues. Samsung currently is offering tablets in four different screen sizes, 7-inch, 7.7-inch, 8.9-inch and 10.1inch tablet. In totality, the Korean cheabol claims to be offering 17 tablets in India. The latest tablet variant launched by Samsung is Samsung Galaxy Tab 2 310 (read review).

The second spot has been captured by Apple with its iPad. The company has managed to collect 22.53 percent of revenues (read new iPad review). Of course, these numbers don't include any iPads sold through unofficial channels, which is rather sizeable. RIM came in a surprise third with 6.17 percent of the market share, with others accounting for the rest. market share.

In the last one year one has seen a lot of Indian companies get into the Indian tablet market with their competitively priced offerings such as Micromax with its Funbook tablet (read review), iBall Slide (read review), Milagrow TabTop et al, but no one has been able to make a distinct mark so far.

Even the much talked about Aakash tablet, which has been touted as the world's cheapest tablet and carries a price tag of Rs. 2,276 has not been able to generate revenues for its parent company, Datawind.

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