Google, after
discontinuing the Nexus 5 smartphone last month, has now done the same for the Nexus 7 (2013) tablet. The
Asus Google
Nexus 7 (2013) tablet is no longer available to buy from the new Google
Store, the company's new storefront for
'Made with Google' hardware
offerings. Similarly, the LG G Watch, the company's first Android Wear
smartwatch, is also no longer available via Google Store.
A Google
spokesperson told Engadget that "some inventory" is still left with carriers and stores though the
company's focus is on the HTC Google Nexus 9 tablet "at this time."
As
mentioned, Google's brand new online retail section for devices is no
longer selling the Google Nexus 7 (2013) and its tablets section only
lists the Nexus 9. The Nexus 7 (2013) listing on the Google Store shows a
message saying (see above), "The Nexus 7 is no longer available for purchase." LG's
first Android Wear-based smartwatch, the G Watch that launched last
year is also listed as 'Not Available' with the listing
saying, "The LG G Watch is no longer available for purchase." LG hasn't
commented on if the product has been permanently discontinued however.
Additionally,
Google India no longer lists the Nexus 7 tablet on the country-specific
Google Store. With the Google Nexus 5 and Nexus 7 devices being phased
out, consumers will be left with just Motorola Google Nexus 6 and HTC
Google Nexus 9 devices for purchase in Nexus range.
Google in the
past has quietly discontinued devices such as the LG Google Nexus 4.
Google back in 2013 first stopped selling the Nexus 4 8GB variant and
soon after stopped retailing the 16GB model as well. The Nexus 4 units
were never replenished, at least in the US.
Recently, Google's
Chief Financial Officer Patrick Pichette at the company's quarterly
earnings call revealed
that there was a decline in Nexus sales that was offset by Google
Play growth compared to same time last year.
He went on to suggest
that the decline in Nexus sales was primarily due to recent devices
including Motorola Google Nexus 6 and HTC Google Nexus 9.
It's
worth mentioning that Google for the first time cleared the air about
performance of its recent Nexus devices across markets. We can assume
that the Nexus 6 priced at $649 (Rs. 44,000 for the 32GB variant in
India) could not repeat the success of significantly cheaper LG Google
Nexus 5 that was launched in 2013. Similarly, the HTC Google Nexus 9
tablet priced at $399 (Rs. 28,900 for the Wi-Fi only tablet in India)
was unable to make an impression matching the also much cheaper Google
Nexus 7 launched back in 2013.
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