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Tablet Shipments Grew 21 Percent in India in Q4 2023; Apple Leads Market With iPad 10, iPad 9 Models: Report

Shipments of Wi-Fi tablets in India grew 43 percent quarter-on-quarter.

Tablet Shipments Grew 21 Percent in India in Q4 2023; Apple Leads Market With iPad 10, iPad 9 Models: Report

Photo Credit: Apple

iPad 10 (pictured) launched in October 2022 with blue, pink, silver and yellow colour options

Highlights
  • Apple led with 25 percent market share, Lenovo second with 24 percent
  • Samsung grabbed third place with 19 percent market share
  • Premium tablet segment saw massive 95 percent QoQ jump
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The Indian tablet market witnessed growth on a quarter-on-quarter basis in the last quarter of 2023. CyberMedia Research (CMR) in their Tablet PC Market Report Review for Q4 2023 noted that the tablet shipments for Q4 2023 grew, driven by a strong demand for 5G tablets. Tablets with only Wi-Fi connectivity also performed well in the quarter, seeing a quarterly rise in shipments as well as accounting for a majority of the market share. Some of the leading tablet brands as per the report were Apple, Lenovo and Samsung.

As per the CMR report, in Q4 2023 the total tablet shipments in India grew 21 percent on a quarter-on-quarter (QoQ) basis. Shipments for 5G network-supported tablets increased 43 percent on a year-on-year (YoY) basis, while tablets supporting only Wi-Fi connectivity rose 13 percent YoY, the latter accounting for 52 percent of overall shipments. The report added that shipments for the premium tablet segment, i.e. models ranging from Rs. 20,000 to Rs. 30,000, saw a 95 percent jump QoQ, showing a shift of the market towards high-end devices. 

Apple retained its lead market share wise with 25 percent, the report claimed. This was boosted by the growing demand for the company's iPad 10 and iPad 9 series models, according to the report. Lenovo claimed the close second spot with a 24 percent market share, with the Lenovo Tab M10 and Lenovo Tab M9 being the company's lead models in India in the past quarter, the report noted.

Trailing behind Apple and Lenovo, South Korean tech giant Samsung grabbed the third spot in tablet shipments in Q4 2023 with a 19 percent market share. The most popular models from the brand were the Samsung Galaxy Tab A7 Lite and Galaxy Tab S6 Lite, according to the report.

For the calendar year 2023, the tablet market in India witnessed a 14 percent YoY decline in shipments, as per the report. However, 5G tablet shipments grew 48 percent YoY in the calendar year. The report also noted that although there was an overall decline in tablet shipments, the growth of 5G tablet shipments suggests a potential shift in consumer preferences within the tablet market.

In the forecast for 2024, the report said that the Indian tablet market will see a steady 5-10 percent growth driven by technological advancements, diverse product offerings, and evolving consumer preferences.


Is the Xiaomi Pad 6 the best Android tablet you can buy under Rs. 30,000 in India? We discuss the company's latest mid-range tablet on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Premium build quality, USB Type-C port
  • Large Display
  • Smooth performance
  • Feature-rich software
  • Excellent front camera
  • Good battery life
  • 20W charger in the box
  • Bad
  • No support for Apple Pencil (2nd gen)
  • Slow data transfer speeds
  • Display could have been brighter for outdoor use
  • Pricing on the higher side
Display 10.90-inch
Front Camera 12-megapixel
Resolution 2360x1640 pixels
OS iPadOS 16
Storage 64GB
Rear Camera 12-megapixel
  • KEY SPECS
  • NEWS
Display 10.20-inch
Front Camera 12-megapixel
Resolution 2160x1620 pixels
OS iPadOS 15
Storage 64GB
Rear Camera 8-megapixel
  • KEY SPECS
  • NEWS
Display 9.00-inch
Processor MediaTek Helio G80 SoC
Front Camera 2-megapixel
Resolution 800x1340 pixels
RAM 3GB
OS Android 12
Storage 32GB
Rear Camera 8-megapixel
Battery Capacity 5100mAh
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bundled S Pen stylus
  • Good battery life
  • Clean software
  • Bad
  • Charges slowly
  • Weak processor
Display 10.40-inch
Processor 1.7GHz octa-core
Front Camera 5-megapixel
Resolution 2000x1200 pixels
RAM 4GB
OS Android 10
Storage 64GB
Rear Camera 8-megapixel
Battery Capacity 7040mAh
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Sucharita Ganguly
Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More
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