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Twitter airs first ever TV commercial

Twitter airs first ever TV commercial

By KS Sandhya Iyer | Updated: 11 June 2012 11:34 IST

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For the first time in history, Twitter aired a series of TV commercials to promote its tie-up with Nascar. All ads feature a URL at the end, which reads, Twitter.com/#NASCAR.

The seven 15 second commercials ran during the telecast of Sunday's Pocono 400 Nascar race and were centred on the activity in and around the racetrack.

Each ad carried an interesting tag line highlighting various Twitter features. One ad showed Nascar driver Brad Keselowski clicking photos with his iPhone while the tag line read, "See what he sees." Another ad showed tyres being changed at a pit stop with the tag line, "What they see is what you get."

The ads are a first but the new hashtag pages which were announced last week by the micro blogging site, are a part of Twitter's partnership with Nascar.

Also see:
Twitter unveils new bird trademark

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Further reading: Twitter, Twitter Nascar partnership, Twitter commercials, micro blogging site