Twitter to Sell Mobile Advertisement Unit MoPub for $1 Billion

Twitter said it will focus on its core business by accelerating development of new products and features.

By Reuters | Updated: 7 October 2021 10:23 IST

Twitter to Sell Mobile Advertisement Unit MoPub for $1 Billion

The sale will allow Twitter to invest in the core products that position it for long-term growth

Highlights

MoPub deal comes months after Apple updated its mobile operating system
Twitter bought MoPub in 2013
The sale to AppLovin was unanimously approved by Twitter's board

Twitter said it has agreed to sell mobile advertisement company MoPub to AppLovin for $1.05 billion (roughly Rs. 7,850 crores) in cash, as the microblogging platform looks to focus more on advertisements on its own app and website.

MoPub, which generated about $188 million (roughly Rs. 1,400 crores) in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real time, similar to Google's DoubleClick.

"The sale of MoPub positions us to concentrate more of our efforts on the massive potential for advertisements on our website and in our apps," Twitter Chief Financial Officer Ned Segal said.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

Twitter said on Wednesday it will focus on its core business by accelerating development of new products and features to achieve its goal of doubling its revenue in 2023 to $7.5 billion (roughly Rs. 56,090 crores).

The MoPub deal comes months after Apple updated its mobile operating system that powers iPhone handsets and iPad devices to make it hard for digital advertisers, including social media platforms and mobile game developers, to track users on Apple mobile devices.

The sale will allow Twitter to invest in "the core products that position it for long-term growth," Twitter Chief Executive Officer Jack Dorsey said on Wednesday.

Twitter Acquires Breaker Podcasting Platform, to Help Build Twitter Spaces

The social media company bought MoPub for nearly $350 million (roughly Rs. 2,620 crores) in 2013.

Twitter has made a series of deals for privately held tech firms this year, including podcast app Breaker and email newsletter startup Revue, as it looks to reach its 2023 revenue goal.

The sale to AppLovin was unanimously approved by Twitter's board.

AppLovin, which recently went public in April, is a mobile gaming company with a portfolio that includes more than 200 free-to-play mobile games, such as Word Connect, Slap Kings, and Bingo Story.

The company's shares were up 9 percent at $84 (roughly Rs. 6,280) in extended trading, while Twitter rose 2 percent to $62.57 (roughly Rs. 4,680).

Amazon's month-long sale, the Great Indian Festival, is back. This week on Orbital, the Gadgets 360 podcast, Amazon India's consumer electronics head Akshay Ahuja takes us behind the scenes. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.