Twitter to Test Advertisements on Fleets to Catch Up to Snap, Facebook

Fleets advertisements will be the first on Twitter that appear full screen on phones.

Advertisement
By Reuters | Updated: 2 June 2021 11:22 IST
Highlights
  • Twitter Fleets disappear after 24 hours
  • Twitter is working to offer more options for advertisers
  • Twitter plans doubling its annual revenue by 2023 in part by selling ads
Twitter to Test Advertisements on Fleets to Catch Up to Snap, Facebook

New offering is part of Twitter's aim to catch up to larger social media platforms like Facebook and Snap

 Twitter said Tuesday it will begin testing advertisements on its disappearing posts feature called Fleets, as it works to offer more options for advertisers.

The social media company previously said it set a goal of doubling its annual revenue by 2023 from last year's levels, which it plans to achieve in part by selling advertisements on more parts of its site and mobile app.

Fleet advertisements will be the first on Twitter that appear full screen on phones, the company said. Advertisers generally like full-screen advertisements because they capture the user's attention.

The new offering is part of Twitter's aim to catch up to larger social media platforms like Facebook and Snap, which have long offered a "Stories" posts feature that disappears after 24 hours and is monetised with advertisements.

Advertisement

Brands that create Fleet advertisements can also use a feature that would direct a user to the company's website or other Web destination if they swipe up on the advertisement.

© Thomson Reuters 2021


It's an all television spectacular this week on Orbital, the Gadgets 360 podcast, as we discuss 8K, screen sizes, QLED and mini-LED panels — and offer some buying advice. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Twitter, Fleet
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus 13s Price in India Leaked Ahead of Launch on June 5
  2. Vivo S30, Vivo S30 Pro Mini Launched With 50-Megapixel Selfie Camera
  3. Realme Neo 7 Turbo With 7,200mAh Battery Goes Official; All Specifications
  4. Tecno Pova Curve 5G Launched in India With This Price Tag
  5. Lava Bold N1, Lava Bold N1 Pro Debut in India With Budget Price Tags
  6. Motorola Launches G86, G86 Power, and G56 With These Specifications
  7. China and Russia Sign Deal to Build Lunar Nuclear Power Plant by 2036
  8. Vivo Pad 5 Debuts With 10,000mAh Battery: See Price, Features
  1. Crypto Price Today: Bitcoin Falls to $106,000 Mark as Market Consolidates, Most Altcoins Dip
  2. Google Shuts Down Malware That Leveraged Google Calendar to Steal Data
  3. Xiaomi 16 Tipped to Get Snapdragon 8 Elite 2 Chipset, Triple Rear Cameras, More
  4. Samsung Tipped to Bring Max Boost and Other Game Booster Features With One UI 8
  5. Reliance Jio Leads April Subscriber Gains, BSNL Loses 1.8 Million Active Subscribers: TRAI Data
  6. Vivo Pad 5 With MediaTek Dimensity 9300+ Chipset, 10,000mAh Battery Launched: Price, Specifications
  7. Motorola G86 and G86 Power With Dimensity 7300 Chipsets Launched Alongside Motorola G56
  8. Nothing Phone 3 Teased to Drop Signature Glyph Interface in Major Design Shift
  9. MIT Study Reveals Why Roman Concrete Lasts Thousands of Years
  10. New Study Confirms Venus Is Still Geologically Active
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.