Home
Social networking
Social networking News
Twitter becomes a shopping mall for American Express customers

Twitter becomes a shopping mall for American Express customers

By Agence France-Presse | Updated: 12 February 2013 10:52 IST

American Express on Monday began letting users of its payment cards make purchases with messages fired off at Twitter as the popular social network dabbles with making money from e-commerce.

American Express announced that members who synchronize their cards with Twitter can take advantage of offers "tweeted" by the financial services company.

American Express will promote products in messages fired off at Twitter. Card holders buy items by tweeting indicated hashtags, with their accounts being charged accordingly.

Depending on the offers, products will be shipped to buyers or picked up in shops.

"We're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce," said American Express senior vice president Leslie Berland.

"We know there is significant power in combining our assets with Twitter's platform."

American Express said cardholders will be able to buy Sony, Amazon.com, Xbox 360 or Urban Zen products in tweets by using special hashtags, or words preceded by the "#" symbol.

Twitter and American Express have worked together in the past with alliances that let cardholders take advantage of discounts offered in coupons tweeted by merchants.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.