Home
Social networking
Social networking News
Twitter Acquires Mobile Advertising Startup Namo Media

Twitter Acquires Mobile Advertising Startup Namo Media

By Reuters | Updated: 7 June 2014 08:35 IST

Click Here to Add Gadgets360 As A Trusted Source

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.

The combined platform would improve the social media power's ability to deliver "native ads" - promotional material that blends into mobile apps and mobile websites.

"We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users," Kevin Weil, Twitter vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.

© Thomson Reuters 2014

Comments

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Namo, Namo Media, Social, Twitter