Home
Social networking
Social networking News
Twitter Reveals Why It Hides Its Daily Active User Figures

Twitter Reveals Why It Hides Its Daily Active User Figures

By Indo-Asian News Service | Updated: 2 August 2017 12:32 IST

Highlights

Twitter revealed that the percentage change in DAUs is important
It believes revealing its DAU growth will lead to an unfair comparison
Twitter has added zero users since first quarter

Responding to the Securities and Exchange Commission (SEC) as to why Twitter is hiding its daily active user (DAU) growth, the company said "the absolute number of DAUs is less important than the percentage change in DAUs".

In a correspondence between the company and SEC, Twitter revealed that the percentage change in DAUs is the key factor to know whether user engagement is increasing or decreasing on a relative basis.

According to a report on Business Insider on Tuesday, Twitter also believes that revealing its DAU growth will be an unfair comparison to other social networks like Facebook and Snapchat.

"The company also focuses investors on percentage change rather than absolute DAU numbers to avoid confusion when comparing the company with other companies that disclose information regarding DAUs, but use different definitions of DAUs that may include different segments of their respective user bases," Twitter wrote.

Twitter has added zero users since first quarter, posting $574 million in revenue in the second quarter in 2017, which is a decrease of five percent YoY (year-on-year).

Twitter now has 328 million monthly active users (MAUs) - the same number it reported in the first quarter of 2017.

"Monthly active usage (MAU) increased five percent YoY and daily active usage (DAU) increased 12 percent YoY, marking the third consecutive quarter of double-digit growth," said Jack Dorsey, Twitter's CEO, in a statement.

As such, concealing the DAU numbers acts as a silver lining to Twitter's declining monthly user base because DAU growth percentage implies that existing users are engaging with the micro-blogging site more.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.