Snap to Cut Emissions, Achieves Carbon Neutrality in New Climate Strategy

Snap said it is now carbon neutral, helped by investing in forestry projects across the world to offset its emissions.

Snap to Cut Emissions, Achieves Carbon Neutrality in New Climate Strategy

Photo Credit: CitizenSnap

By 2025, Snap plans to reduce emissions generated from its business operations by 25 percent

Highlights
  • Snap could reduce costs in the long run
  • Snap could also appeal to its mostly young user base
  • It also calculated its emissions dating back to Snapchat's launch in 2011
Advertisement

Snap on Monday announced a climate strategy to reduce its greenhouse gas emissions, purchase 100 percent renewable energy and remain carbon neutral after offsetting emissions dating back to its launch.

The plan, which the owner of photo messaging app Snapchat detailed in its annual "CitizenSnap" report on social and environmental initiatives, comes as climate change debates are increasingly including tech companies and the energy-intensive process of running powerful computer data servers.

By making the company more energy efficient, Snap could not only reduce costs in the long run, but also appeal to its mostly young user base, who are passionate about addressing climate change, said Dom Perella, Snap's deputy general counsel and chief compliance officer.

"They're going to be living with the brunt of these impacts for many generations," he said. "Because it impacts our stakeholders... we want to make a difference."

By 2025, Snap plans to reduce emissions generated from its business operations by 25 percent, in part by making its buildings more energy efficient and purchasing renewable energy, Perella said.

The company also aims to reduce emissions from business travel and from purchased goods and services by 35 percent "per unit of value" by shifting to climate-friendly travel options and pushing vendors to reduce their emissions.

Snap said it determined the reduction levels by working with the Science Based Targets initiative, a coalition that advises companies on reducing emissions to meet goals outlined by the Paris Agreement international treaty on climate change.

The Santa Monica, California-based company said it is now carbon neutral, helped by investing in forestry projects across the world to offset its emissions.

It also calculated its emissions dating back to Snapchat's launch in 2011 and offset its emissions to become retroactively carbon neutral.

Other tech companies have also moved to offset emissions retroactively. Alphabet's Google said last year it had eliminated its carbon emissions history before 2007, when the company said it became carbon neutral.

© Thomson Reuters 2021


What is the best phone under Rs. 30,000 in India right now? We discussed this on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Snap, Snapchat, CitizenSnap
Apple's App Store Chief Kicks Off iPhone Maker's Defence at Epic Games Trial
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »