Facebook Video Creation App Launch Announced

By Indo-Asian News Service | Updated: 26 June 2017 18:22 IST

Highlights

Facebook has announced it is planning to launch a new app for creators
It'll essentially be first made for just celebrities & star broadcasters
Facebook is also reportedly running a small video tab test in India

With an aim to empower its creator community, Facebook has announced that it is planning to launch a new app just for them later this year.

Essentially a video creation app, it will be made just for its star broadcasters, who are also the same folks who are deemed worthy enough to use Facebook Mentions - an app only available to verified accounts owned by journalists, celebrities and other online influencers, Engadget reported on Friday.

Apart from the access to Facebook Live, the new video creation app will have a new "creative kit" that includes tools like special intros and outros to videos, custom stickers, custom frames, among other tools.

It will also have a Community tab, where the rich and famous can interact with their fans and followers on Facebook, Instagram and Messenger, the report said.

Reportedly, Facebook is also running a "small test" in India, of a video tab in the navigation bar of its flagship mobile applications.

Pressing the tab, which resembles a play button, brings up "an endless stream" of Facebook videos, from pages users follow and videos liked or shared by friends.

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