Facebook Says It Disabled Recommendation Feature That Mistakenly Labelled Black Men ‘Primates’ in Videos

Facebook issued an apology to “anyone who may have seen these offensive recommendations.”

By Agence France-Presse | Updated: 4 September 2021 10:32 IST

Facebook Says It Disabled Recommendation Feature That Mistakenly Labelled Black Men ‘Primates’ in Videos

Photo Credit: Reuters

Facebook has called the error "clearly unacceptable" as it mistook Black men for "primates"

Highlights

Facebook has disabled its topic recommendation feature
Facial recognition software has been blasted by civil rights advocates
Facebook users were recently given with the wrong auto-generated prompt

Facebook on Friday said it disabled its topic recommendation feature after it mistook Black men for "primates" in video at the social network. A Facebook spokesperson called it a "clearly unacceptable error" and said the recommendation software involve was taken offline.

"We apologise to anyone who may have seen these offensive recommendations," Facebook said in response to an AFP inquiry.

"We disabled the entire topic recommendation feature as soon as we realised this was happening so we could investigate the cause and prevent this from happening again."

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Facial recognition software has been blasted by civil rights advocates who point out problems with accuracy, particularly it comes to people who are not white.

Facebook users in recent days who watched a British tabloid video featuring Black men were show an auto-generated prompt asking if they would like to "keep seeing videos about Primates," according to the New York Times.

Um. This “keep seeing” prompt is unacceptable, @Facebook. And despite the video being more than a year old, a friend got this prompt yesterday. Friends at FB, please escalate. This is egregious. pic.twitter.com/vEHdnvF8ui
— Darci Groves (@tweetsbydarci) September 2, 2021

The June 2020 video in question, posted by the Daily Mail, is titled "White man calls cops on black men at marina."

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While humans are among the many species in the primate family, the video had nothing to do with monkeys, chimpanzees or gorillas.

A screen capture of the recommendation was shared on Twitter by former Facebook content design manager Darci Groves.

"This 'keep seeing' prompt is unacceptable," Groves tweeted, aiming the message at former colleagues at Facebook.

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