Home
Social networking
Social networking News
Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

Advertisers have complained for years that big social media companies do little to prevent ads from appearing alongside hate speech and fake news.

By Reuters | Updated: 30 January 2021 11:06 IST

Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

Facebook was accused for not doing enough to curb hate speech on its site

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Facebook is developing "topic exclusion controls"
The new tools will help advertisers tackle harmful content
Facebook would start testing the new controls with a small group

Facebook said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

This comes after companies including Coca-Cola and Starbucks boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.

Advertisers have complained for years that big social media companies do very little to prevent ads from appearing alongside hate speech, fake news and other harmful content. In September, Facebook as well as YouTube and Twitter signed a deal with big advertisers to curb harmful content online.

Facebook Sees Soaring Quarterly Results; Zuckerberg Hits Apple Over Privacy

Facebook said in a blog post on Friday the controls would help advertisers define how their ads show on Facebook News Feed, adding that it would start testing out the controls with a small group of advertisers, a process which could take about a year to complete.

Facebook, Google, Microsoft, Twitter Asked by EU to Extend Fake News Watch

© Thomson Reuters 2021

What will be the most exciting tech launch of 2021? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.