Facebook, Saavn ready to tango

By Akanksha Seth | Updated: 5 June 2012 00:59 IST

Highlights

Indian start up 'Saavn' has been approached by Facebook for a joint collaboration towards greater distribution of music.

According to reports emerging from Techcrunch, Indian start up 'Saavn' has been approached by Facebook for a joint collaboration towards greater distribution of music. India is one of Facebook's fastest-growing markets and a key focus area for the company, as evident from its IPO documents.

Saavn (or South Asian Audio Video Network) is an ad-supported digital music service for all kinds of Indian music made available on the Web, iOS and Android. It seems that Saavn has already helped Facebook tap into the large Indian market - ever since it's launch as a Facebook app a month ago, its user base increased from 35,000 to 785,000. Saavn allows users to find and share music from their Facebook Timeline page, Ticker and News Feed. The service is available all over the world, across 219 countries. Saavn's service is free to use online, while premium account holders, can download and play music offline.

Growth in India and other emerging markets like Brazil, is especially crucial to major internet services, given the restrictions in place in China.

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