Facebook-Owner Meta Launching High-Fashion Clothing Store for Avatars

Initial fashion brands participating in the store launch will be Balenciaga, Prada, and Thom Browne.

By Reuters | Updated: 18 June 2022 15:06 IST

Meta aims to make the store an open marketplace where developers can create and sell outfits

Highlights

Balenciaga, Prada and Thom Browne are among the brands participating
TikTok and Twitch have six months to comply with their pledges
Sanctions may including banning companies from Europe

Facebook-owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, Chief Executive Mark Zuckerberg said on Friday.

Initial fashion brands participating in the store launch will be Balenciaga, Prada, and Thom Browne, but Meta aims to make the store an open marketplace where developers can create and sell outfits, said Zuckerberg, speaking in an Instagram Live.

Earlier this week, Meta, Alphabet unit Google, Twitter, and Microsoft agreed to take a tougher line against disinformation under an updated EU code of practice that could hit them with hefty fines if they fail to do so.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

More than 30 signatories including advertising bodies have committed to the updated Code of Practice on disinformation, the European Commission said.

The signatories agree to do more to tackle deep fakes, fake accounts and political advertising, while non-compliance can lead to fines as much as 6 percent of a company's global turnover, the EU executive said, confirming a Reuters report last week.

The companies, which include TikTok and Amazon's live streaming e-sports platform Twitch, have six months to comply with their pledges and will have to present a progress report at the beginning of 2023.

Meta Extends 3D Avatars to Instagram in India, Facebook Gets Improved Avatars

"The new code is a testimony that Europe has learned its lessons and that we are not naive any longer," Commission Vice-President Vera Jourova told a news conference.

She said Russia's invasion of Ukraine, the COVID-19 pandemic and Britain's withdrawal from the European Union accelerated the EU's crackdown on fake news.

Sanctions may including banning companies from Europe, EU industry chief Thierry Breton said.

Is PS Plus better than Xbox Game Pass now? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.