Facebook, Instagram to Include Shopify’s ‘Shop Pay’ Payment Option in US

Shop Pay on Facebook and Instagram marks the first time the feature will be available outside Shopify's platform.

By Gadgets 360 Staff With Inputs From Reuters | Updated: 10 February 2021 16:46 IST

Facebook, Instagram to Include Shopify’s ‘Shop Pay’ Payment Option in US

The option would become available to Shopify merchants selling products in the US through Instagram soon

Highlights

The option will be rolled out on Facebook within the coming weeks
Shop Pay offsets 100 percent of the delivery emissions for every order
Shop Pay pre-populates user details and speeds them

Canadian e-commerce company Shopify said on Tuesday it would expand its payment option, "Shop Pay," to all users choosing to sell on Facebook and Instagram. The move marks the first time the feature will be available outside Shopify's platform and will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.

The option would become available to Shopify merchants selling products in the US through Instagram on Tuesday and will be rolled out on Facebook within the coming weeks, the company said in a blog post. Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company's payments system Facebook Pay.

The company says consumers on Instagram and Facebook will see Shop Pay as a payment option in Facebook Pay with this integration, It says that Shop Pay pre-populates user details and speeds them through “the most efficient and secure way to pay on the Internet — directly on Instagram and Facebook”. After making the purchase, consumers will also be able to track orders and see the carbon emissions offset from their purchases. Shopify says that Shop Pay offsets 100 percent of the delivery emissions for every order.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

“People are embracing social platforms not only for connection, but for commerce,” said Carl Rivera, General Manager of Shop at Shopify. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there's more to come: we'll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”

Can Realme X7 Pro take on OnePlus Nord? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.