Facebook Global Advertising Chief Carolyn Everson Leaves Company

Facebook said Nicola Mendelsohn will be the new interim leader of the Global Business Group.

By Reuters | Updated: 10 June 2021 10:51 IST

Facebook Global Advertising Chief Carolyn Everson Leaves Company

Photo Credit: LinkedIn/ Carolyn Everson

Everson, who had been at Facebook more than a decade, was VP of Facebook's Global Business Group

Highlights

Everson was a key spokesperson for the company during Facebook ad boycott
Facebook continues to be a top platform for advertisers
Mendelsohn and the team will have the challenge of bringing innovation

Facebook advertisements chief Carolyn Everson is leaving the company, she said in a post on the social media platform on Wednesday.

"We wish Carolyn the best as she moves into a new chapter. We are grateful for her contributions," a Facebook spokesperson said in an emailed statement.

Everson, who had been at Facebook more than a decade, was vice president of Facebook's Global Business Group. She was a key spokesperson for the company when more than 1,000 advertisers joined a Facebook boycott last summer over concerns it was not doing enough to combat hate speech on the platform.

More US Companies Join Facebook Ad Boycott Bandwagon

The company said Nicola Mendelsohn, who runs the Europe, Middle East, and Africa region of this division and has been at the company eight years, will be the new interim leader of the Global Business Group.

Mendelsohn and the team will have the challenge of bringing innovation to Facebook's advertisement business, which is being outdone by short-form video app TikTok, known for its focus on serving content creators, and Snap Inc's Snapchat, which is investing in augmented reality technology, said Darren D'Altorio, head of social at digital marketing agency Wpromote, which works with brands like Adobe and Samsung.

Facebook continues to be a top platform for advertisers because of its large size and audience reach, but "you can only rest on your laurels for so long," he said.

Facebook Appoints Marne Levine as Its First Chief Business Officer

The news is one more shake-up in leadership at the world's largest social network, which last week announced that its vice president of global partnerships, Marne Levine, would be its first chief business officer.

Earlier this year, Everson's boss and Facebook's chief revenue officer, David Fischer, who oversees its advertising business and manages its sales and marketing teams worldwide, said he would leave the company toward the end of 2021.

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