Home
Social networking
Social networking News
Facebook adds 'Stories to Share' feature to woo publishers

Facebook adds 'Stories to Share' feature to woo publishers

By Agence France-Presse | Updated: 22 October 2013 13:01 IST

Click Here to Add Gadgets360 As A Trusted Source

Facebook sought to entice media outlets to post more news stories at the leading social network Monday, helping pinpoint promising pieces a tactic aimed at combating Twitter.

A "Stories to Share" feature added to Facebook pages of news organizations was designed to find engaging stories and let them be shared, according to vice president of media partnerships Justin Osofsky.

"For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans," Osofsky said in a blog message.

"They can now easily post any of those suggestions to their page."

The new software tool has Facebook elbowing further into Twitter territory as an online venue for real-time insight into breaking news.

A week-long trial with 29 media sites showed that teasing stories or links at Facebook pages raised the amount of traffic to news websites by nearly 90 percent, according to Osofsky.

"Over the past few months, we've worked particularly closely with news and publishing sites to understand how we can help drive more readers to their sites," he said.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.