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Apple Accidentally Leaks Its Own iPhone News on Twitter

Apple Accidentally Leaks Its Own iPhone News on Twitter

By Sarah Frier, Bloomberg | Updated: 8 September 2016 22:22 IST

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Apple's attempt to be a little more open, with its first official Twitter account, just dramatically backfired.

The super-secretive company leaked its own biggest news of the year via Twitter, posting video of the iPhone 7 about 45 minutes before its executives would reveal it onstage at the company's annual event in San Francisco. One video of the iPhone's waterproof features was shared 1,500 times before it was deleted.

(Also see: iPhone 7 Price in India, Launch Date Revealed: Specifications, Features, and More)

The account also revealed that the iPhone 7 Plus would have a dual camera, stereo speakers and longer battery life, and prompted people to pre-order it. The phone will be available September 16, another tweet (seen above) said. All of the posts were deleted about 10 minutes after they were published, giving the media enough time to write stories off the information.

(Also see: Apple's iPhone 7 Launch Event: 10 Big Announcements)

Apple made its account on Twitter official - with a blue checkmark to show the messages were legitimately from the company - just five days ago, with the intention of using it to promote the phone. The move was seen as good for Twitter, too. The social media company, struggling to grow, benefits from the tech juggernaut using its service.

(Also see: Apple Watch Series 2 With Water Resistance, GPS Launched)

Apple didn't immediately respond to a request for comment. But commentators on Twitter reached a consensus: someone's probably getting fired.

Apple iPhone 7

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Good battery life
Improved cameras
iOS 10, timely updates

Bad
Low light camera performance not best in class

Read detailed Apple iPhone 7 review

Display 4.70-inch

Processor Apple A10 Fusion

Front Camera 7-megapixel

Rear Camera 12-megapixel

RAM 2GB

Storage 32GB

Battery Capacity 1960mAh

OS iOS 10

Resolution 750x1334 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

Apple iPhone 7 Plus

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Dual camera
Excellent battery life
Improved cameras
iOS 10, timely updates

Bad
Low light camera performance not best in class
Expensive
Ungainly

Read detailed Apple iPhone 7 Plus review

Display 5.50-inch

Processor Apple A10 Fusion

Front Camera 7-megapixel

Rear Camera 12-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 2900mAh

OS iOS 10

Resolution 1080x1920 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

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