Amazon Echo Dot Tops Smart Speaker Sales in India in 2020, Google Home Mini, Mi Smart Speaker Follow: techARC

Amazon captured 79 percent of the market share by volume in 2020, whereas its market share by value stood at 80 percent.

By Tasneem Akolawala | Updated: 18 February 2021 11:18 IST

Amazon Echo Dot Tops Smart Speaker Sales in India in 2020, Google Home Mini, Mi Smart Speaker Follow: techARC

Xiaomi shipped more than 75,000 units and took 8 percent market share by volume

Highlights

Apple managed to rake in 2 percent of market share by volume
Google Home Mini came in third in the most sold category
Three spots in the top five ranks were taken up by Amazon

Amazon topped the smart speaker sales in 2020 in India, leaving brands like Google, Xiaomi, and Apple far behind, according to a report by market research firm techARC. The smart speaker segment crossed 1 million shipments in India for the first time in 2020. Amazon captured 79 percent of the market share by volume, whereas its market share by value stood at 80 percent. Xiaomi that entered the smart speaker segment last year saw fast-paced growth and took the second spot in market share by value at 10 percent.

According to techARC's latest findings, the most sold smart speaker in India was the Amazon Echo Dot (3rd Gen) followed by the Amazon Echo Dot (4th Gen) on the second spot. The Google Home Mini came in third and Xiaomi also made an appearance in the top five with the Mi Smart Speaker L09G. The Amazon Echo Dot (3rd Gen) with Clock took the fifth spot in the ranking. The report says that smart speakers worth Rs 463.4 crores ($63.6 million) were sold during 2020.

Lauding Xiaomi's performance, the report said that the company is witnessing a fast growth in the smart speaker segment. It shipped more than 75,000 units and secured 8 percent market share by volume in just the first year of its entry into the segment. In terms of value, Xiaomi's market share stood at 10 percent. However, the gap between Amazon and other smart speakers from Apple, Google, and even Xiaomi was pretty significant.

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Apple's smart speaker range, which includes the Apple HomePod and the Apple HomePod Mini, only started selling in India in October 2020. techARC says that Apple managed to rake in 2 percent of market share by volume in just one quarter. The research firm says that 84 percent of Apple smart speaker shipments were of HomePod Mini.

Apple HomePod mini Review

techARC predicts that the smart speaker category will post an annual growth of more than 35 percent for next 2-3 years as more players foray into the segment complimenting consumers' intent to buy smart speakers.

Is HomePod mini the best smart speaker under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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Amazon Echo Dot 3rd Gen Smart Speaker

KEY SPECS

Model Echo Dot 3rd Gen

Color Black

Power Requirement 15W

Network connectivity Bluetooth Connectivity And Wi-Fi Connectivity

Display included No

Amazon Echo Dot (4th Gen)

KEY SPECS

Model Echo Dot (4th Gen)

Color Black, Blue, White

Network connectivity Wi-Fi and Bluetooth

Google Home Mini Smart Speaker

KEY SPECS

Model Home Mini

Color White

Power Requirement 5V

Touchpad No

Network connectivity Bluetooth Connectivity

Display included No

Xiaomi Mi Smart Speaker

REVIEW
KEY SPECS

Design
Smart Features
Audio Quality
Value For Money

Good
Easy to set up, well built 
Smart functionality works well 
Loud, enjoyable sound 
Very well priced

Bad
Sound occasionally lacks refinement

Read detailed Xiaomi Mi Smart Speaker review

Model Mi Smart Speaker

Power Requirement DC 12V/ 1.5A

Network connectivity Wi-Fi and Bluetooth

Amazon Echo Dot (3rd Gen) with clock

REVIEW
KEY SPECS

Design
Smart Features
Audio Quality
Value For Money

Good
Display works well, offers new features
Loud for its size
Offers Alexa on a budget

Bad
Dull sound

Read detailed Amazon Echo Dot (3rd Gen) with clock review

Model Echo Dot (3rd Gen) with clock

Color White

Network connectivity Wi-Fi and Bluetooth connectivity

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