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Selling smartphones under your own label has never been easier, and these days, pretty much anyone with some capital can potentially get their foot in the business. The smartphone market (both online and offline) is full of brands that you've probably never heard of; selling low-cost smartphones for those with very tight budgets. The reason we keep seeing new companies crop up is that there is a market for such phones, which often goes unaddressed.
The Reach Allure is a budget smartphone that runs on Android Lollipop 5.1 with a custom launcher. The aesthetics of the phone resemble Apple’s iPhone, which we figure was done intentionally in order to grab eyeballs. However, it’s only similar in looks as the build quality is quite disappointing. The display is large and bright but the touch response is not great, which makes it tricky to use at times. The quad-core MediaTek SoC manages games and apps well but the limited amount of RAM holds the phone back. The 10-megapixel rear camera manages just about passable photos provided you’re absolutely still when shooting. Even slight motion results in a blurry shot due to the very slow autofocus system and plenty of shutter lag. Battery life is also not great. In the end, the Reach Allure is comparable to the InFocus Bingo 10, and is worth buying only if you absolutely cannot spend any more money on a smartphone.
| Product Name | Price in India |
|---|---|
| Reach Allure (1GB RAM, 8GB) - Gold | ₹ 2,999 |
| Reach Allure (1GB RAM, 8GB) - Black | ₹ 3,799 |
| Reach Allure (1GB RAM, 8GB) - Pink | ₹ 3,999 |
| Reach Allure (1GB RAM, 8GB) - Silver | ₹ 3,999 |
| Reach Allure (1GB RAM, 8GB) - Grey | ₹ 3,999 |
Reach Allure price in India starts from ₹ 2,999. The lowest price of Reach Allure is ₹ 2,999 at Amazon on 28th March 2025.
| Brand | Reach |
| Model | Allure |
| Price in India | ₹2,999 |
| Release date | April 2016 |
| Form factor | Bar |
| Dimensions (mm) | 157.50 x 78.30 x 7.90 |
| Weight (g) | 169.20 |
| Battery capacity (mAh) | 2600 |
| Removable battery | Yes |
| Colours | Silver, Pink, Golden, Grey |
| SAR value | 0.25 |
| Screen size (inches) | 5.50 |
| Touchscreen | Yes |
| Resolution | 540x960 pixels |
| Processor | 1.3GHz quad-core |
| Processor make | MediaTek MT6580 |
| RAM | 1GB |
| Internal storage | 8GB |
| Expandable storage | Yes |
| Expandable storage type | microSD |
| Expandable storage up to (GB) | 32 |
| Rear camera | 10-megapixel |
| Rear flash | Yes |
| Front camera | 5-megapixel |
| Front flash | No |
| Operating system | Android 5.1 |
| Wi-Fi | Yes |
| Wi-Fi standards supported | 802.11 b/g/n |
| GPS | Yes |
| Bluetooth | Yes, v 4.00 |
| NFC | No |
| Infrared | No |
| USB OTG | No |
| Headphones | 3.5mm |
| FM | Yes |
| Number of SIMs | 2 |
| Wi-Fi Direct | No |
| Mobile High-Definition Link (MHL) | No |
| SIM 1 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | No |
| Supports 4G in India (Band 40) | No |
| SIM 2 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | No |
| Supports 4G in India (Band 40) | No |
| Compass/ Magnetometer | No |
| Proximity sensor | Yes |
| Accelerometer | Yes |
| Ambient light sensor | Yes |
| Gyroscope | No |
| Barometer | No |
| Temperature sensor | No |
Reach Allure
₹2,999
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