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Will Apple launch a new product for 10 year retail anniversary?

Will Apple launch a new product for 10 year retail anniversary?

By Sahil Mohan Gupta | Updated: 5 June 2012 02:08 IST

Highlights

Apple might be planning a new product launch for their tenth retail anniversary on the May 19, according to a report by Boy Genius Reporter (BGR).

Apple might be planning a new product launch for their tenth retail anniversary on the May 19, according to a report by Boy Genius Reporter (BGR).

BGR cites sources and says that Apple has planned overnight shifts for employees in Apple Stores across the USA on the weekend of the anniversary. Additionally employees will need to lock their cell phones in the main office and will have to sign a Non-Disclosure agreement with the company.

The event is expected to be of very high importance, as the overnight shift will include personnel from the visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.

BGR also reports that the stores have already received the hardware for installation and will receive more hardware on the May 20 and 21. As with standard Apple procedure the whole event is shrouded in great secrecy and all products are under lock and key at-least till the May 21.

All Apple stores will be covered with black curtains and the employees will receive special training for the anniversary, which will also happen on Saturday only.

All these signs indicate a new Apple product launch. Apple stores are notorious for high secrecy levels whenever there is a new product launch in store. Previously Apple stores were covered with black curtains when the original iPad was about to launch.

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Will Apple launch a new product for 10 year retail anniversary?

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