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Why Mark Zuckerberg and Satya Nadella Drenched Themselves in Ice Cold Water

Why Mark Zuckerberg and Satya Nadella Drenched Themselves in Ice-Cold Water

By Ketan Pratap | Updated: 16 August 2014 15:02 IST

As part of an ongoing campaign for raising awareness and money to fight against amyotrophic lateral sclerosis (ALS), Facebook CEO Mark Zuckerberg and Microsoft CEO Satya Nadella took the 'Ice Bucket Challenge' and poured a bucket of ice water over their heads.

Zuckerberg was challenged by New Jersey Governor Chris Christie, who had himself taken the challenge earlier. The Facebook founder further challenged Bill Gates, Sheryl Sandberg and Reed Hastings for the Ice Bucket Challenge.

People taking 'ALS Ice Bucket Challenge' have to pour a bucket of ice water over their heads within 24 hours of receiving the challenge, or make a donation to the ALS Association in the same time period. The foundation says people could do both - take the challenge as well as make a donation, and most tech luminaries seem to have done just that. Those who successfully complete the challenge can challenge others.

Post by Mark Zuckerberg.

Microsoft CEO Satya Nadella also accepted the Ice Bucket Challenge on Wednesday and poured a bucket of ice water on his head. Nadella further challenged Amazon's Jeff Bezos and Google's Larry Page to do the same.

Joining the list of tech executives taking Ice Bucket Challenge, Apple's Senior VP of Marketing, Phil Schiller also took the challenge on Wednesday and shared images on Twitter. Schiller further taking the challenge asked actor Chris O'Donnell and Apple CEO Tim Cook to do the same.

Phil takes challenge! Challenges Chris, Kim, and Tim.#IceBucketChallenge @PeteFrates3 @tim_cook @chrisodonnell #ALS pic.twitter.com/DfJIuY3hnb
-- Philip Schiller (@pschiller) August 14, 2014

Twitter CEO Dick Costolo also accepted the challenge and share the Vine he created in the process:

The ALS Association in a post on Tuesday said, "Everyone from Ethel Kennedy to Justin Timberlake has poured a bucket of ice water over his or her head and challenged others do the same or make a donation to fight ALS within twenty-four hours. Between July 29 and today, August 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year."

"We have never seen anything like this in the history of the disease," said Barbara Newhouse, President and CEO of the ALS Association. "We couldn't be more thrilled with the level of compassion, generosity and sense of humour that people are exhibiting as they take part in this impactful viral initiative."

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Further reading: Apple, Facebook, Ice Bucket Challenge, Mark Zuckerberg, Microsoft, Phil Schiller, Satya Nadella

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More