Electric vehicle maker Tesla Motors Inc has changed its internet address
from
teslamotors.com to
tesla.com, hinting at a possible company name
change as part of CEO Elon Musk's latest and still undisclosed "master
plan."
The domain name and address were updated on Monday, according
to internet accreditation company Icann. Web users now are being
automatically redirected to the new Tesla.com web address.
At
mid-day Tuesday, Musk tweeted: "Will be working at Tesla on Autopilot
& Model 3 today, then aiming to pull an all-nighter and complete the
master product plan." He has provided no further details.
Tesla did not respond immediately when asked if the web address change was linked to a possible company name change.
Technology
giant Apple Inc shortened its name in 2007 from Apple Computer, just
ahead of the launch of the iPhone, which took the company's business in a
new direction.
In addition to electric vehicles, Tesla also makes
stationary storage batteries for homes and businesses. Web users who
type in teslaenergy.com to find out about the company's batteries are
now redirected to tesla.com/energy.
Musk has proposed a merger
between Tesla and SolarCity Corp, a supplier of solar panels. He is the
largest shareholder in both companies.
In June, Musk said the
combination of SolarCity's solar panels with Tesla's electric vehicles
and stationary storage batteries would create "a combined automotive and
power storage and power generation company," with the potential for
Tesla to be a "trillion-dollar" company in market value.
Tesla
acquired the rights to the tesla.com address earlier this year and began
transitioning its internal email addresses to the new domain soon after
that, according to a person familiar with the changes.
© Thomson Reuters 2016
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