All of a sudden, Harry Potter author JK Rowling has a new, secret project. This is the front page of a new website, Pottermore.com, that says Coming Soon.
Clicking on an owl opens a YouTube page filled with more owls and a timer counting down to 4:30 p.m. IST, June 23.
So what is the creator of Hogwarts up to now? Could it be a new book, an expected encyclopaedia, a television series, or even a Farmville-like social networking game? Your guess is as good as our's.
We can tell you, though, that Warner Brothers trademarked the title Potter More two years ago.
There is also a Potter More Twitter account that has almost 80,000 followers at the time of writing this article.
All will be revealed tomorrow. Watch this space.