Race organizer New York Road Runners announced the eight-year deal with the IT services organization Wednesday. Financial services giant ING had served as the title sponsor since 2003.
The race will be called the TCS New York City Marathon starting in 2014.
TCS had partnered with NYRR on technology since 2010. It is part of the Tata group, India's largest industrial conglomerate.
TCS is looking to increase its profile in other parts of the world, and the marathon reaches an affluent, international audience.
This year's race is scheduled for Nov. 3. The 2012 event was canceled because of damage from Superstorm Sandy.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.