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Konica Minolta seeking to increase share in Indian digital imaging, printing market

Konica Minolta seeking to increase share in Indian digital imaging, printing market

By NDTV Correspondent | Updated: 1 October 2013 18:38 IST

Konica Minolta Inc. Japan's Global Head & Senior Executive, Jun Haraguchi was on a two-day visit to India this week, and held a press conference on Monday to talk about the company's plans for India, its position in various segments, and its take on the current market scenario in the country.

The digital imaging and printing technology company has reportedly been watching the Indian market with keen interest, as is continuing to gain market share year on year. Its local subsidiary, Konica Minolta Business Solutions India Pvt. Ltd, is headquartered in Gurgaon, Haryana (Delhi NCR).

Speaking on the success of the Indian subsidiary in the short span of three years, Haraguchi said, "India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40,000 units placement during these three years, Konica Minolta India has been able to penetrate various market verticals across India. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc."

He further added "Globally, we are recognised for our excellent colour print quality. The unique proposition of Konica Minolta's range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for Product Printing and A3 MFPs, we have recently forayed into the A4 printer segment too with a range of Monochrome and Colour Laser Printers / MFPs."

On this occasion, Tadahiko Sumitani, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd. said, "Our objective is to continue retaining the top position in Production Printing segment. The colour output quality of our production engines have been well accepted by the commercial printing experts. As per the latest market research report, we are leading the production printing market with 45% share. We are positioned number one in the A3 colour Multi-Function Printer category with 25% market share and hold the second position in A3 Black & White Multi-Function Printers with 18 per cent market share."

Sumitani continued, "We would like to strengthen our presence further more in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operation in August 2010, our focus has been on driving solutions."

"Recently have we inaugurated our first Digital Imaging Square (DIS) in Gurgaon, where partners & customers can touch and feel our technology, solutions and products. We have incurred an investment of more than USD One Million to set up this facility. Our effort has been to create the Commercial Print ecosystem in "DIS" so that our customers can try out various applications and also innovate. Globally Konica Minolta has only 18 such experience zones and setting up one in India demonstrates our commitment to India marketplace, our customers and partners," added Sumitani.

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