Oneplus

The new OnePlus Pad 4 is the brand's most ambitious tablet yet. It combines a flagship chipset, a large high-refresh-rate display, and a suite of AI-powered tools into a single device that aims to show OnePlus is clearly targeting users who want more than just media consumption. However, the tablet arrives in a market where meaningful upgrades are increasingly becoming incremental while prices continue to skyrocket. Here, the OnePlus Pad 4 aims to position itself as a flagship-grade slab that trades incrementalism for ambition.

OnePlus has launched multiple new products in the last few months, and most have been well-received by users. While the company has been able to shake off the “mid-range first” tag, with its flagship phone now retailing at over Rs. 80,000, OnePlus has certainly not deviated from one of its core ideologies, which is being “value-first”. This is where the OnePlus Nord umbrella comes in, which was seemingly introduced with similar intentions, especially when devices have seen an unprecedented rise in pricing.

The Nord series has always held a special place in OnePlus' portfolio. It started as the brand's way of going back to its roots, offering meaningful performance and experience at a price that undercut the competition. But lately, that spark felt like it was flickering as the mid-range market became a crowded, spec-sheet arms race. Entering 2026, the OnePlus Nord 6 faces its biggest challenge yet: a market of component shortages and rising costs that have turned "affordable" into a relative term.