10.or D Review

10.or D Review
  • The 10.or D is exclusive to Amazon India
  • It has a Snapdragon 425 SoC and has two RAM and storage variants
  • It is powered by a 3500mAh battery

Budget smartphone buyers have in the past been forced to make do with weak processors and minuscule amounts of RAM and storage. However, with strong competition, we have seen entry-level smartphones get better over the past year and the 10.or D is yet another step in that direction. This budget-friendly smartphone packs in a Qualcomm Snapdragon 425 processor, 2GB of RAM, and a fingerprint scanner, all for a starting price of Rs. 4,999.

10.or is a new brand in the country and has already launched the 10.or E and 10.or G models. The new 10.or D has been launched under the ‘Crafted for Amazon' programme, under which Amazon says it shares customer insights with manufacturers in order to source better products. The 10.or D will be exclusive to Amazon India and will start at Rs. 4,999 when it goes on sale in early January. While the price is low, the 10.or D faces stiff competition from the Xiaomi 5A (Review). Xiaomi marketed the Redmi 5A as desh ka smartphone, launching it at Rs. 5,999 and then discounting it to Rs. 4,999 for the first few million units. Now, if you are looking for a smartphone on a strict budget, does the 10.or D deliver even better value? We put it through our tests to find out.


10.or D design

The 10.or D is quite basic in terms of design, and there is nothing that makes it stand out. The company has used plastic all over, with the back panel sporting a metallic finish. This smartphone is available in Beyond Black and Aim Gold colour options. We had a Gold review unit which has a gold front face, and you can go for the black variant if you prefer a more sober look.

The 10.or D sports a 5.2-inch screen with thick borders at the top and the bottom. The selfie camera, earpiece grille and notification LED are above the screen. This smartphone misses out on an ambient light sensor, so you will have to adjust brightness manually all the time. The space below the screen is blank, as the phone uses on-screen navigation buttons instead of capacitive ones.

10or D Camera NDTV 10.or D Review

We found that the compact size, curved edges and rounded corners make this phone easy to hold in one hand. The buttons are placed on the right, of the device with the power button positioned above the volume rocker. We needed to stretch our thumb to reach the power button. The 10.or D sports a rear-mounted fingerprint scanner making it one of very few smartphones in this price range to offer this feature.

The smartphone is quite thick at 8.98mm and weighs 150gms which makes it heavier and slightly bulkier than the Xiaomi Redmi 5A. It has a SIM tray slot on the left which can house two Nano-SIMs and also one microSD card. The Micro-USB port is positioned at the bottom along with the primary microphone, while the secondary microphone and 3.5mm headphones jack are on the top. The loudspeaker is on the back of the phone. The 10.or D ships with a 5W charger but you do not get headphones in the box.

10.or D specifications and software

We're looking forward to seeing how much power the 10.or D has to offer. It's based on the quad-core Qualcomm Snapdragon 425 SoC, clocked at 1.4GHz. There are two variants of this phone, one with 2GB of RAM and 16GB of storage, and the other with 3GB of RAM and 32GB of storage. We had the 3GB RAM version for review, which is priced at Rs 5,999 while the lower-specced variant will cost Rs. 4,999. Storage is expandable by up to 128GB using the microSD card slot.

The 5.2-inch IPS display has a resolution of 720x1280 pixels but there is no mention of any sort of protection. The panel has good contrast and decent viewing angles. The 10.or D does not have an ambient light sensor which meant that we had to adjust brightness every single time we moved from indoors to outdoors. There's a 3500mAh battery which is bigger compared to the one in the Redmi 5A.

10or D Software NDTV 10.or D Review


In terms of software, the 10.or D runs on stock Android Nougat 7.1.2 with a few apps preinstalled. You get 10.or Care app, Amazon Shoppoing, Amazon Kindle, Amazon Prime Video, and a sound recorder app. Apart from the scheduled on and off options in the Settings, there are no changes compared to stock Android. 10.or states that the D is upgradable to Android Oreo which is good considering its low price point.

10.or D performance, cameras, and battery life

There is no denying that 10.or has managed to deliver some impressive hardware at this price point. We found that the phone could run without any lag or stutter. Our unit with 3GB of RAM had close to 1.5GB of RAM free on average. The only hiccup was the relatively long load times for heavier apps and games. The phone supports 4G and VoLTE on both SIMs but only one can get onto the 4G network at a time. We found the fingerprint scanner on the phone to be fairly accurate but there is a slight delay while unlocking the phone.

10or D SIM Tray NDTV 10.or D Review


We ran a couple of benchmarks on the 10.or D. It managed to return 36,761 in AnTuTu, and 682 and 1,902 respectively in Geekbench's single-core and multi-core tests. The 10.or D also managed 7,274 in 3DMark and 14fps in GFXBench. We ran Clash Royale and Shadow Fight 3 on the phone and both ran without any issues. Battery life was also good, and we could manage to run it for one full day without the need to plug it in. In our HD video loop test, the phone lasted 12 hours, 26 minutes before running out of juice.

The 10.or D has a 13-megapixel camera at the back and a 5-megapixel one in front. The camera app is basic and has a few quick toggles. While the camera is set to Auto scene detection mode by default you can select different between scenes manually. You also have panorama and beautification modes. The camera has face detection on by default and this works quite well.

Tap to see full-sized 10.or D camera samples


We found the quality of photos taken with both to be just about usable, and it looks like this is where corners have been cut to offer the phone at an affordable price. In daylight, we found that landscape shots lacked detail and the output was too dull for our liking. The camera is slow to detect exposure and lock focus, needing you to wait before tapping the shutter button. Macros have decent amounts of detail but you do need to tap a few times to set focus where you want it. Low light is where the cameras struggle most. Photos taken at night were close to unusable. The phone reduces noise aggressively, sacrificing detail in exchange. Overall, the cameras feel like a letdown.

The 10.or D is a good smartphone for the price it commands. It has powerful hardware and runs clean, stock Android, but like other phones in this price segment, the camera performance is mediocre at best. However, the fingerprint scanner gives it a slight edge over the Redmi 5A, making it a solid alternative to the Xiaomi phone.

  • NEWS
  • Variants
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Stock Android
  • Good battery life
  • Fingerprint scanner
  • Bad
  • Mediocre cameras
  • No ambient light sensor
  • Feels plasticky
Display 5.20-inch
Processor Qualcomm Snapdragon 425
Front Camera 5-megapixel
Rear Camera 13-megapixel
Storage 32GB
Battery Capacity 3500mAh
OS Android 7.1.2
Resolution 720x1280 pixels

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Aditya Shenoy
Aditya Shenoy reviews smartphones, wearables, headphones and speakers for Gadgets 360, out of Mumbai. Aditya is a reviewer for Gadgets 360 and has written extensively about smartphones, software updates, and upcoming devices. Aditya is available on Twitter at @adishenoy, and you can mail him at adityashenoy@ndtv.com, so please send in your leads and tips. More
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