Xiaomi Says Has Started Fixing Pesky and Vulgar Ads on MIUI, Details Steps Taken

Xiaomi is said to have started regulating all forms of advertising on MIUI.

By Jagmeet Singh | Updated: 7 June 2019 13:29 IST

Xiaomi Says Has Started Fixing Pesky and Vulgar Ads on MIUI, Details Steps Taken

MIUI 11 is also said to remove a large number of annoying ads

Highlights

A Xiaomi executive has revealed the changes related to ads on MIUI
Xiaomi is claimed to have already dropped a lot of advertising space
It is also set to revoke the space further in the next two months

Xiaomi's MIUI has been infamous for serving promotional content to its users through pesky ads. But with the growth of user outrage, the Beijing-based company has started rectifying its advertising model for MIUI. A Xiaomi Product Director and MIUI Experience General Manager has published a detailed post on Weibo to underline all the major changes that have been in the pipeline to improve the user experience on the custom ROM. The company is said to impose a regulation on all forms of advertising on MIUI. Similarly, it is tightening rules for advertisers to resist vulgar content.

In the Weibo post, the executive has confirmed that the advertising rectification for MIUI has been started. He said that Xiaomi has already dropped a lot of advertising space and is set to further revoke the space in the next two months. The company is also claimed to have begun the rectification of all the vulgar content. Similarly, it is likely to take stringent actions objectionable ads being pushed through browsers.

How to Remove Ads From Xiaomi Phone: Step by Step Instructions to Disable Ads in MIUI 10

Xiaomi is regulating all forms of advertising on MIUI, the executive said in the Weibo post. It is also claimed that the company is set to bring a lighter MIUI with fewer ads in about three months from now.

Does MIUI Have Too Many Ads? Here's What Xiaomi's Manu Kumar Jain Has to Say

The latest claim comes as a follow-up of the Weibo post written by Xiaomi CEO Lei Jun that revealed a change in policy to remove annoying ads on MIUI 11. Jun had said that he held discussions with developers to address users' grievances associated with MIUI. He had also suggested that the company would soon take actions against vulgar ads.

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Further reading: Xiaomi, MIUI

Jagmeet Singh Email Jagmeet

Jagmeet Singh writes about consumer technology for Gadgets 360, out of New Delhi. Jagmeet is a principal correspondent for Gadgets 360, and has frequently written about apps, computer security, Internet services, and telecom developments. Jagmeet is available on Twitter at @JagmeetS13 or Email at jagmeets@ndtv.com. Please send in your leads and tips. More