Xiaomi Cracks Down on Profiteers With Second Mi 4 Flash Sale

Xiaomi Cracks Down on Profiteers With Second Mi 4 Flash Sale
Xiaomi's 2014 flagship, the Mi 4 went on its second flash sale on Flipkart on Tuesday, but this time there was a twist in the tale.

Xiaomi's India Head Manu Kumar Jain in a tweet revealed ahead of the sale that consumers who are able to add the Xiaomi Mi 4 into the cart will only have time till 2:30pm to complete the transaction on Flipkart.

Jain said, "Once you've added a Mi 4 into your cart, u will only have time till 2.30pm to check out." During previous flash sales, users who were able to add the phone in their cart had almost 4 hours (or till 6pm IST) to complete the transaction, offering people enough time to 'sell' the unit to others for a premium and have it shipped to the buyer directly via Flipkart.

(Also see: Xiaomi Mi 3 vs Xiaomi Mi 4)

Messages like "I have a [Xiaomi phone here] in my cart. Will sell for Rs. 1000 extra." have been all too common during past sales on Twitter and it seems Xiaomi and Flipkart have finally decided to take action. Cutting down the window to just 30 minutes means people have less time to engage in reselling, so only genuine buyers will participate in the sale.

The move seems to have definitely had an impact, as there's no sign of the usual 'sold out in seconds' message via Twitter from Jain or Hugo Bara, almost 30 minutes after the Mi 4 (Review | Pictures) sale started on Tuesday. The [impending launch] of the 64GB variant of the Mi 4 is no doubt a factor as well in the relatively disappointing response to the 16GB Xiaomi Mi 4.

Priced at Rs. 19,999, the first flash sale of the Mi 4 saw 25,000 units going out of stock in 15 seconds.

  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good performance at a great price
  • Good camera
  • Good battery life
  • Bad
  • No storage expansion
  • Slightly heavy and uncomfortable
Display 5.00-inch
Processor Qualcomm Snapdragon 801
Front Camera 8-megapixel
Rear Camera 13-megapixel
Storage 16GB
Battery Capacity 3080mAh
OS Android 4.4
Resolution 1080x1920 pixels

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