Xiaomi
India Head Manu Kumar Jain on Thursday announced that the Chinese
smartphone brand had crossed a major milestone in India this month - it
has managed to sell 1 million smartphones in the country.
The
Chinese manufacturer, which is also known as China's Apple, entered the
Indian market only in July
with its Mi 3 smartphone, and so the feat is quite impressive as this
implies Xiaomi has managed to sell 1 million handsets in under 6 months.
Jain made the announcement on Twitter, with a tweet that listed
the three models that have been sold in India since the company's entry
into the market - the Xiaomi Mi 3, Xiaomi Redmi 1S, and the Xiaomi Redmi
Note.
The firm's novel flash sale system, though initially
scorned, quickly found adopters lining up to grab a smartphone for
themselves. While the first flash sale in the Indian market for the Mi 3
saw 100,000 registrations, the company saw its entire inventory of
10,000 units on Flipkart go out of stock within 40 minutes. The second
sale showed the demand for the smartphone, and the willingness to use
Xiaomi's flash sale system, with 10,000 units claimed to go out of stock
in 5 seconds.
The Xiaomi Mi 3 flash sales set a trend in the
Indian market, and while other manufacturers didn't pick up the system
until Micromax this month with the Yu Yureka smartphone, they have
become much more candid revealing the number of units they've sold, if
only to ensure consumers don't associate such figures only with Xiaomi.
Xiaomi
next launched
the Redmi 1S in India, and at its sub-Rs. 10,000 price, appealed a
great deal more to consumers in the country. The Redmi 1S smartphone has
seen several sales since its first flash sale in September, with each
being accompanied by a claim that so many units went out of stock in so
few seconds. Perhaps the most dramatic of these sales was in October,
where 1,00,000 Redmi 1S smartphones went out of stock in 4.2 seconds.
The
third smartphone to be launched in India by Xiaomi was the Redmi Note (3G variant), which saw its
first flash sale on December 2 and had 50,000 units go out of stock in 6
seconds.
Of course, all is not rosy in India for the Chinese
smartphone brand, with Xiaomi recently being slapped with an injunction
order
by Delhi High Court that banned it from important and selling its
handsets in the country till February 5, the date of the next hearing.
The injunction was passed on a plea by Ericsson to stop sales of Xiaomi
smartphones in India as they infringed on eight of its patents
(including Standard Essential Patents) pertaining to AMR, EDGE and 3G
technologies.
Xiaomi however one a reprieve shortly after, and was
permitted
by the Delhi High Court to import and sell its smartphones till January
8 in India that used Qualcomm chipsets, as these did not infringe on
Ericsson's patents. This saw the company bring
back the Redmi 1S on sale this week, and announced
the start of sales of the Redmi Note 4G next week.
Google Play Store Blocks 17 Unregistered Crypto Exchanges in South Korea, Apple May Follow27 March 2025
Search
![Gadgets 360 With Technical Guruji: Ask TG [ March 22, 2025]](https://c.ndtvimg.com/2024-12/5s52e4k_-ask-tg_640x480_14_December_24.jpg?downsize=180:*)
