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Apple Records Highest-Ever Quarterly Shipments as Indian Smartphone Market Grew 5.6 Percent in Q3 2024: IDC

Shipments of 5G smartphones in India rose significantly, making up 83 percent of all handsets shipped in Q3 2024.

Written by David Delima | Updated: 15 November 2024 19:08 IST
Apple Records Highest-Ever Quarterly Shipments as Indian Smartphone Market Grew 5.6 Percent in Q3 2024: IDC

iPhone 15 (pictured) and iPhone 13 were Apple's bestselling handsets in Q3 2024

Highlights
  • Smartphone shipments in India grew to 46 million in Q3 2024
  • Apple shipped 4 million iPhone units in the previous quarter
  • Vivo continued to lead the market for the third consecutive quarter
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Smartphone shipments in India grew by 5.6 percent year on year (YoY) and the number of handsets shipped in the country rose to 46 million units, according to data from the International Data Corporation's (IDC). Apple saw its market share rise to 8.6 percent, up from 5.7 percent in Q3 2023. Other smartphone makers that recorded an increase in market share include Vivo, Oppo, Motorola, and iQOO, while brands like Samsung, Realme, and OnePlus saw a decline in the same period.

Smartphone Companies Shipped 38 Million 5G Smartphones in Q3 2024

According to details from the IDC's Worldwide Quarterly Mobile Phone Tracker, Apple recorded its highest quarterly shipment in India to date, with the iPhone maker shipping as many as 4 million units. Samsung's share fell to 19 percent in Q3 2024, while Apple's share rose to 71 percent YoY.

The Cupertino firm's bestselling smartphone models were the iPhone 15 and the iPhone 13 — the latter was launched n 2021 and is no longer sold via Apple's website in India. These handsets were also the highest shipped models via online channels. 

The share of 5G smartphones increased to 83 percent, which is considerably higher than 57 percent in Q3 2023. Among these, the shipments of budget 5G handsets nearly touched the 50 percent mark. Meanwhile, the average selling price of 5G smartphones fell 20 percent YoY to $292 (roughly Rs. 24,700).

On the other hand, the ASP of smartphones (overall) grew by 0.9 percent YoY up to $258 ((roughly Rs. 21,800). The midrange segment grew by 42 percent YoY, while the flagship segment rose from 2 percent in Q3 2023 to 4 percent in the previous quarter, an increase of 86 percent.

According to data provided by the IDC, the highest shipped smartphones with 5G connectivity in the previous quarter were the Redmi 13C, iPhone 15, Oppo K12x, Vivo T3x and Vivo Y28. Vivo's lead ((in terms of growth) over its rivals remained unchallenged in Q3 2024, buoyed with models such as the Vivo T3 and Vivo V40 series, according to the report.

iPhone 15

iPhone 15

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Big upgrades over the 14
  • Excellent ergonomics, build quality
  • Very good all-round performance
  • Apple ecosystem benefits
  • Bad
  • Relatively slow charging
  • Expensive
  • Still a 60Hz display
Read detailed Apple iPhone 15 review
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1179x2556 pixels
iPhone 13

iPhone 13

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great performance
  • Versatile cameras
  • Sharp, bright display
  • Good battery life
  • Bad
  • Standard display refresh rate, intrusive notch
  • Expensive
Read detailed Apple iPhone 13 review
Display 6.10-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 15
Resolution 1170x2532 pixels
Vivo Y28 5G

Vivo Y28 5G

  • KEY SPECS
  • NEWS
Display 6.56-inch
Processor MediaTek Dimensity 6020
Front Camera 8-megapixel
Rear Camera 50-megapixel + 2-megapixel
RAM 4GB, 6GB, 8GB
Storage 128GB
Battery Capacity 5000mAh
OS Android 13
Resolution 720x1612 pixels
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Further reading: Smartphon Shipments, Apple, Oppo, Vivo, Realme, Xiaomi, OnePlus, Samsung, iQOO, Motorola, IDC
David Delima
David Delima
As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More
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