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Sub Rs. 10,000 Smartphones Contribute to 75 Percent of Sales in India: Lenovo

Sub-Rs. 10,000 Smartphones Contribute to 75 Percent of Sales in India: Lenovo

By NDTV Correspondent | Updated: 7 April 2015 20:58 IST

Chinese tech major Lenovo on Tuesday at the A7000 launch said almost three-fourth of its smartphone sales in India come from devices priced below Rs 10,000.

The company offers smartphones priced in the range of Rs. 4,000 to Rs. 35,000.

(Also see: Lenovo A7000 First Impressions: Multimedia on a Budget)

"The industry itself sees about 75 percent of the sales coming from smartphones priced under Rs 10,000 and we have more or less a similar split," Lenovo India Director Smartphones Sudhin Mathur told PTI.

The company started as a premium player but now have devices across entry-level, mid-level and premium segments, he added.

(Also see: Lenovo A7000 vs. Yu Yureka)

In October-December 2014 quarter, Korean giant Samsung maintained its leadership in India with 22 percent market share, followed by homegrown vendors, Micromax (18 percent), Intex (8 percent) and Lava (7 percent) and Chinese smartphone maker Xiaomi with 4 percent share, according to research firm IDC.

Lenovo on Tuesday launched thier A7000 smartphone in India, featuring Dolby Atmos audio technology, priced at Rs. 8,999. The 4G-enabled handset will be available on Flipkart in its first sale on April 15.

(Also see: Lenovo A7000 vs. Lenovo A6000)

Mathur said about company sold about 300,000 units of A6000, predecessor to A7000, since its launch in January.

The A7000 is the successor to the company's popular 4G/ LTE budget offering, the Lenovo A6000 (Review | Images), and features upgraded specifications as well as a larger display - pegging it as a multimedia device.

The Lenovo A7000 supports dual-SIM (Micro-SIM) while running Android 5.0 Lollipop with Vibe UI running on top. It features a 5.5-inch HD (720x1280 pixels) IPS display and packs an octa-core 1.5GHz (MediaTek MT6572M) processor with 2GB of RAM.

The A7000 features an 8-megapixel autofocus rear camera with LED flash and a 5-megapixel front facing camera. Internal storage on the handset is 8GB, which is expandable via microSD card (unknown capacity). Connectivity options on the smartphone include 4G/ LTE (FDD Band 1, 3, 7, 20; TDD Band 40), Wi-Fi, GPS/ A-GPS, Bluetooth, and Micro-USB, just like its predecessor.

The Lenovo A7000 is backed by a 2900mAh battery, measures 152.6x76.2x7.99mm and weighs 140 grams.

Written with inputs from PTI

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