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Sony Xperia Z1 Can No Longer Be Called 'Waterproof' in South Africa

Sony Xperia Z1 Can No Longer Be Called 'Waterproof' in South Africa

By Ketan Pratap | Updated: 8 October 2014 13:05 IST

Sony has been asked to stop using the word 'waterproof' in relation to its Xperia Z1 smartphone in South Africa.

The ruling has been made by the Advertising Standards Authority (ASA) in South Africa after a complaint from a woman regarding the handset came. The complainant stressed that the advertisements regarding the Sony Xperia Z1 were misleading.

"The word 'waterproof' in relation to this phone must be withdrawn," said the authority in its ruling issued last week. "The complaint is upheld," added the ruling (via Xperia Blog).

The woman complained that her Xperia Z1 smartphone stopped working a day after she used the handset in water. The service provider refused to repair her handset claiming that it was "water resistant", and not "waterproof." However, Sony responded by saying that the service provider was wrong and the Xperia Z1 was indeed waterproof. The Japanese company stressed that the "ports were not properly shut."

However, this was accepted by the authority. The ruling added, "It can be accepted that, depending on the context, the semantic difference between a term such as "waterproof" and "water resistant" might carry two very different meanings to the hypothetical reasonable person."

"The complainant submitted, in essence, that the advertisement is misleading as it implies that the advertised device is waterproof whereas the complainant's device stopped working a day after she had used it in water. Her cellular service provider refused to repair the phone, insisting that it is merely 'water resistant', and not 'waterproof' as claimed. When attempting to have Sony repair the faulty device was unsuccessful, as Sony insists that the 'ports' were not properly shut. Given that this phone cost roughly R9000, and given the persistent reminders from the phone to close the ports, the complainant would not have risked damaging the device deliberately. She insisted that the ports were closed as required, yet the phone stopped working."

Accordingly the term "waterproof" in a context that appears to align with "water-resistant" is misleading, and in contravention of Clause 4.2.1 of Section II of the Code.
The word "waterproof" in relation to this phone must be withdrawn;
The process to withdraw the word "waterproof" in relation to this phone must be actioned with immediate effect on receipt of ruling;
The withdrawal of the word "waterproof" must be completed within the deadlines stipulated by Clause 15.3 of the Procedural Guide; and
The word "waterproof" may not be used again in relation to this phone in manner that suggests anything other than water-resistant capabilities.

Sony Xperia Z1

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Dust and waterproof
Great performance
Solid battery life

Bad
Poor screen viewing angles
Expensive

Read detailed Sony Xperia Z1 review

Display 5.00-inch

Processor Qualcomm Snapdragon 800 (MSM8974)

Front Camera 2-megapixel

Rear Camera 20.7-megapixel

RAM 2GB

Storage 16GB

Battery Capacity 3000mAh

OS Android 4.2

Resolution 1080x1920 pixels

More Sony mobiles Sony mobiles price in India

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Further reading: Sony Mobiles, Sony, Mobiles, Sony Xperia Z1

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More