Following on the likes of Apple, Samsung and BlackBerry, Sony
has also started a promotional offer for its flagship devices, the Xperia Z and Xperia ZL that were launched, earlier this year.
Sony has introduced the 'Big Xperia Xchange' offer that includes a minimum discount of Rs. 5,000 when customers exchange their old smartphone with a Sony Xperia Z or ZL.
Under the offer, the Sony Xperia Z that was previously priced at Rs. 38,790 is now available for Rs. 33,790, under exchange. Similarly, the Xperia ZL that was launched along with the flagship device, with a price tag of Rs. 35,690 is now available at a price of Rs. 30,690 under the exchange offer.
The company is also giving a free case with the Sony Xperia Z worth Rs. 1,990 and a free snap cover worth Rs. 1490 with Sony Xperia ZL in addition to the new exchange offer. The company is also offering the smartphones on EMI offers for 12 months or 6 months period with 0 percent interest with select banks. However, there has been no official communication from Sony detailing the names of eligible smartphones under this exchange offer.
Both Sony Xperia Z and ZL were launched earlier this year and feature a 5-inch full-HD display with a resolution of 1080x1920 pixels, are powered by 1.5GHz quad-core Qualcomm Snapdragon processor and run the Android 4.1 Jelly Bean OS. While the Xperia Z is a water and dust resistant phone, the Xperia ZL doesn't offer this protection.
Meanwhile, Sony's next flagship model, the Xperia Z Ultra has been spotted at an online retailer. There are no details about the pricing of the device but the listing confirms the availability of the phone starting July 31.
The latest move by the Japanese handset vendor is expected to be a way to clear some inventory in the wake of the launch of its next-flagship device, Sony Xperia Z Ultra. The device is expected to launch in Hong Kong in the last week of July.
The Sony Xperia Z Ultra features a 6.4-inch full-HD display with a resolution of 1080x1920 pixels. The device is powered by a 2.2GHz quad-core processor coupled with 2GB of RAM and an Adreno 330 GPU for graphics boost. It runs Android 4.2 Jelly Bean. Other connectivity options include Wi-Fi, GPRS, EDGE, 3G, DLNA and NFC. On-board storage stands at 16GB which can be further expanded up to 64GB with the help of a microSD card. There is a 3,000mAh battery backing the device.
Sony Xperia Z Ultra key specifications
- 6.4-inch full-HD display with a resolution of 1080x1920 pixels
- 2.2GHz quad core Qualcomm Snapdragon 800
- 2GB of RAM
- 16GB of internal storage
- 8-megapixel rear camera
- 2-megapixel front camera
- Wi-Fi, Bluetooth 4.0, NFC, DLNA
- 3000mAh battery
- Android 4.2 (Jelly Bean)