Home
Mobiles
Mobiles News
Smartphone Contribution to Mobile Sales in India Dips in Q3: CMR

Smartphone Contribution to Mobile Sales in India Dips in Q3: CMR

By Indo-Asian News Service | Updated: 6 November 2015 15:04 IST

Smartphone contribution to total sales of handsets in the country dipped - for the first time - in 2015's third quarter to 38 percent against 43 percent in the previous quarter, according to a new report by Cybermedia Research (CMR).

"While the general belief at the moment is that smartphone is the growth catalyst for the India mobile handsets market, the results announced on Thursday reveal a contrarian view. To the surprise of everyone, it has been the feature phones segment that recorded a 25 percent growth over the previous quarter, bettering the smartphones growth of 11 percent," said CMR's Telecom Practice lead analyst Faisal Kawoosa.

"The growth witnessed in the overall India mobile handsets market was attributed to the feature phones segment after a spell of multiple quarters," he added.

While Samsung, Micromax and Intex took the top spots overall, one in every three smartphones sold in the quarter under review was a 4G handset with shipments jumping over 74 percent compared to the previous quarter.

"Oppo, Vivo, Lava, Karbonn and Intex grew its shipments by 3,290 percent, 2,729 percent, 1,310 percent, 995 percent and 627 percent respectively becoming the fastest growing brands among aTop 20' 4G handset vendors in India," CMR said.

According to the research arm, feature phones exhibited 35 percent growth quarter-on-quarter after a long spell of negative growth owing to strong increase in sales by Intex (94 percent), Lava (69 percent) and Zen (54 percent).

Interestingly, the firm also said that Qualcomm emerged as the leading 4G chipset partner in India with more than 50 percent share and MediaTek continued to lead in the overall smartphones segment.

"Companies like Intex, Lava and Zen Mobiles continued their focus on achieving growth by penetrating deep into the heartland, serving the mass markets that still exist in much of rural India. This helped them serve both ends of the market extremely well, resulting in a comeback of the feature phones segment, at least during the current quarter," said Kawoosa.

"However, this should not be seen as some kind of a permanent reversal in technology adoption trends; the future of mobile handsets continues to lie with the smartphones segment," he added.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.