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Samsung's China Smartphone Market Share Drops to Fourth: Strategy Analytics

Samsung's China Smartphone Market Share Drops to Fourth: Strategy Analytics

By Reuters | Updated: 30 April 2015 10:38 IST

Samsung Electronics' share of the Chinese smartphone market fell to fourth place in the first quarter of 2015, even as it regained the global lead, according to researcher Strategy Analytics.

Chinese brand Xiaomi topped the league table in the world's biggest smartphone market with 12.8 percent of the 110 million units shipped, followed closely by Apple at 12.3 percent and Huawei, another Chinese player, at 10.2 percent, the data showed.

Strategy Analytics declined to say how many handsets Samsung had shipped in China during the quarter, although it expected the South Korean company to return to the top three in the next one or two quarters following the launch of its flagship Galaxy S6 (Review | Pictures) and Galaxy S6 Edge (Review | Pictures) models in April.

It expects Apple to surpass Xiaomi to top the China market later this year on the strength of its popular new iPhone 6 (Review | Pictures) and iPhone 6 Plus (Review | Pictures) models. Apple on Monday reported a 71 percent increase in sales in China to $16.8 billion.

It was the first time since the fourth quarter of 2011 that Samsung did not rank in the top three for China smartphone shipments, according to the research firm.

Strategy Analytics on Wednesday said Samsung overtook Apple to recapture the title of world's top smartphone maker by volume in the first quarter of 2015.

Samsung shipped 83.2 million smartphones worldwide and captured 24 percent market share in the quarter, down from 31 percent a year earlier but better than Apple's 18 percent, it said.

© Thomson Reuters 2015

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