Samsung Says No Impact of Inflation on Phone Sales; Records 50,000 Galaxy Z Fold 4, Galaxy Z Flip 4 Bookings

Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 will be stocked in 10,000 stores and will be available at 12,000 points to aid overall sales, an executive said.

By Press Trust of India | Updated: 17 August 2022 21:18 IST

Samsung Says No Impact of Inflation on Phone Sales; Records 50,000 Galaxy Z Fold 4, Galaxy Z Flip 4 Bookings

Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 were launched in India on August 10

Highlights

Samsung Galaxy Z Fold 4, Galaxy Z Flip 4 pre-booking began on Wednesday
Samsung has set itself a double-digit volume growth target for 2022
Samsung Galaxy Z Flip 4 price in India starts at Rs. 89,999

South Korean electronics giant Samsung feels the ongoing worries on inflation are unlikely to dent the demand for mobile phones in India, adding that it sees a healthy double-digit growth in volumes this year. The company has witnessed record pre-bookings by 50,000 customers for its newly-launched Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 phones priced between Rs. 90,000 - Rs. 1.5 lakh within 24 hours, Aditya Babbar, its head of product marketing, told PTI.

"All our internal estimates show that the market will grow at a healthy number, and we will outpace at 2x," Babbar told PTI, adding that the company expects the industry to grow in single digits, while it has set itself a double-digit volume growth target for 2022.

In the premium category, Samsung is looking at a 1.5-times growth in sales over the last year, Babbar said, but declined to disclose the units it sold in 2021.

Samsung Galaxy Z Fold 4, Galaxy Z Flip 4: Better Than Their Predecessors?

High inflation, coupled with other problems like a slowdown in rural demand reported by consumer goods companies and higher unemployment, has led to worries over the overall consumption story which drives the economy.

Babbar told PTI that offering easy finance is one of the biggest strategies adopted by the brand to ensure that the aspirations of consumers are met. He added that tie-ups with non-bank lenders have made sure that the average sale price at outlets goes up as the financing leads many to buy more expensive phones.

Asked about the repayment rates and the loan book stress generated because of the mobile phone sales, he told PTI that its record is the best in the industry.

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So far, Samsung has launched a total of 16 devices across various customer segments this year, making it the highest number of new introductions in a single year, he said.

The newly launched Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 will be stocked in 10,000 stores and will be available at 12,000 points to aid overall sales, Babbar told PTI, adding that this is part of its focus to expand the offerings.

It is also keen to onboard users of rival brands on to its ecosystem, Babbar told PTI, pointing out to the fold and flip phone models where a pre-booking leads to heavy discounts on accessories like watches and buds.

Samsung Galaxy Z Fold 4, Flip 4 Price in India Revealed, Bookings Go Live

Babbar said that the company first launched the Flip and Fold category in 2019, and is growing at 16-times in the category which is now becoming mainstream.

Do the Galaxy Z Fold 4 and Z Flip 4 offer enough over last year's models? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Samsung Galaxy Z Fold 4

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality, IPX8 rated
Software optimised for multitasking
Very good system and gaming performance
All-day battery life
Improved main, telephoto cameras

Bad
Still a bit bulky when folded
Expensive

Read detailed Samsung Galaxy Z Fold 4 review

Display (Primary) 7.60-inch

Processor Qualcomm Snapdragon 8+ Gen 1

Front Camera 10-megapixel + 4-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 4400mAh

OS Android 12L

Resolution 2176x1812 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy Z Flip 4

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Vibrant folding display
Excellent build quality
Compact when folded
Top-tier performance
Water-resistant design

Bad
Cover screen functionality is still limited

Read detailed Samsung Galaxy Z Flip 4 review

Display (Primary) 6.70-inch

Processor Qualcomm Snapdragon 8+ Gen 1

Front Camera 10-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

Battery Capacity 3700mAh

OS Android 12

Resolution 1080x2640 pixels

More Samsung mobiles Samsung mobiles price in India

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