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Samsung Says No Impact of Inflation on Phone Sales; Records 50,000 Galaxy Z Fold 4, Galaxy Z Flip 4 Bookings

Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 will be stocked in 10,000 stores and will be available at 12,000 points to aid overall sales, an executive said.

Samsung Says No Impact of Inflation on Phone Sales; Records 50,000 Galaxy Z Fold 4, Galaxy Z Flip 4 Bookings

Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 were launched in India on August 10

Highlights
  • Samsung Galaxy Z Fold 4, Galaxy Z Flip 4 pre-booking began on Wednesday
  • Samsung has set itself a double-digit volume growth target for 2022
  • Samsung Galaxy Z Flip 4 price in India starts at Rs. 89,999

South Korean electronics giant Samsung feels the ongoing worries on inflation are unlikely to dent the demand for mobile phones in India, adding that it sees a healthy double-digit growth in volumes this year. The company has witnessed record pre-bookings by 50,000 customers for its newly-launched Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 phones priced between Rs. 90,000 - Rs. 1.5 lakh within 24 hours, Aditya Babbar, its head of product marketing, told PTI.

"All our internal estimates show that the market will grow at a healthy number, and we will outpace at 2x," Babbar told PTI, adding that the company expects the industry to grow in single digits, while it has set itself a double-digit volume growth target for 2022.

In the premium category, Samsung is looking at a 1.5-times growth in sales over the last year, Babbar said, but declined to disclose the units it sold in 2021.

High inflation, coupled with other problems like a slowdown in rural demand reported by consumer goods companies and higher unemployment, has led to worries over the overall consumption story which drives the economy.

Babbar told PTI that offering easy finance is one of the biggest strategies adopted by the brand to ensure that the aspirations of consumers are met. He added that tie-ups with non-bank lenders have made sure that the average sale price at outlets goes up as the financing leads many to buy more expensive phones.

Asked about the repayment rates and the loan book stress generated because of the mobile phone sales, he told PTI that its record is the best in the industry.

So far, Samsung has launched a total of 16 devices across various customer segments this year, making it the highest number of new introductions in a single year, he said.

The newly launched Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 will be stocked in 10,000 stores and will be available at 12,000 points to aid overall sales, Babbar told PTI, adding that this is part of its focus to expand the offerings.

It is also keen to onboard users of rival brands on to its ecosystem, Babbar told PTI, pointing out to the fold and flip phone models where a pre-booking leads to heavy discounts on accessories like watches and buds.

Babbar said that the company first launched the Flip and Fold category in 2019, and is growing at 16-times in the category which is now becoming mainstream.


Do the Galaxy Z Fold 4 and Z Flip 4 offer enough over last year's models? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Very good build quality, IPX8 rated
  • Software optimised for multitasking
  • Very good system and gaming performance
  • All-day battery life
  • Improved main, telephoto cameras
  • Bad
  • Still a bit bulky when folded
  • Expensive
Display (Primary) 7.60-inch
Processor Qualcomm Snapdragon 8+ Gen 1
Front Camera 10-megapixel + 4-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB
Battery Capacity 4400mAh
OS Android 12L
Resolution 2176x1812 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Vibrant folding display
  • Excellent build quality
  • Compact when folded
  • Top-tier performance
  • Water-resistant design
  • Bad
  • Cover screen functionality is still limited
Display (Primary) 6.70-inch
Processor Qualcomm Snapdragon 8+ Gen 1
Front Camera 10-megapixel
Rear Camera 12-megapixel + 12-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
Battery Capacity 3700mAh
OS Android 12
Resolution 1080x2640 pixels
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