Samsung Galaxy S23 Series Price Could Be Similar to the Galaxy S22 Lineup: Report

The Galaxy S23 series smartphones will have more expensive components compared to its S22 variants.

Written by Sucharita Ganguly, Edited by David Delima | Updated: 4 January 2023 19:46 IST

Samsung Galaxy S23 Series Price Could Be Similar to the Galaxy S22 Lineup: Report

Photo Credit: Samsung

The Samsung Galaxy S23 series is expected to succeed the Galaxy S22 lineup

Highlights

The decision may force Samsung to operate on lower profits
Samsung is expected to launch the Galaxy S23 series in February
The Galaxy S23 series line-up is expected to feature three variants

Samsung Galaxy S23 series is expected to make its debut in next month. The new flagship series is tipped introduce a distinct design language for the three devices, as well as new hardware and camera enhancements. Amid global uncertainty and inflation, Samsung enthusiasts are waiting to see if the price of the lineup will remain the same as its predecessor. According to a report, Samsung will not increase the price of its upcoming flagships, even if it means that the firm will operate at a lower profit.

South Korean publication Maekyung reports that Samsung MX Division's revenue increased from KRW 28.42 trillion (roughly Rs. 1,85,300 crore) in Q2 2022 to KRW 32.21 trillion (roughly Rs. 2,09,900 crore) in in the third quarter. This represents a 13.3 percent increase quarter-on-quarter, but the company's operating profit fell 3.6 percent in Q3 2022.

According to the report, the rise in revenue was due to an increase in sales of Samsung's high-end devices, particularly foldable smartphones such as the Galaxy Z Fold 4 and the Galaxy Z Flip 4. However, the increased profits that the company could have made from additional sales of these devices were reportedly offset by rising smartphone component prices.

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The increase in part prices was significant enough that the company's operating profit fell by 3.6 percent despite an increase in sales, as per the report. If Samsung sells the Galaxy S23 series at the same price as the Galaxy S22 series, the company will earn even lower profits from its flagship line-up, further reducing its operating profit. However, if Samsung raises the prices, the Galaxy S23 series will become less competitive with Apple's iPhone 14 lineup.

The Galaxy S23 series smartphones is expected to include even more expensive components, such as an overclocked Qualcomm Snapdragon 8 Gen 2 SoC and a 200-megapixel primary rear camera. The South Korean tech firm is reportedly intending to sell the Galaxy S23 for the same price as the Galaxy S22, even if it means lowering the company's operating profit even further.

Samsung's rival Apple is rumoured to be planning to price the iPhone 15 series smartphones higher than the iPhone 14 line-up. As a result, Samsung may have a reason to raise the prices of the Galaxy S23 series smartphones in order to compensate for the loss it experienced previously.

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Months after its smartphones are released, Samsung typically reduces their prices. It's possible that the Galaxy S23 will do the opposite. Even if Samsung doesn't raise the price of the Galaxy S23, it is not expected to slash it, which will increase the company's profits while keeping it competitive with the iPhone 15 series, as per the report.

Do the Galaxy Z Fold 4 and Z Flip 4 offer enough over last year's models? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Samsung Galaxy Z Fold 4

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality, IPX8 rated
Software optimised for multitasking
Very good system and gaming performance
All-day battery life
Improved main, telephoto cameras

Bad
Still a bit bulky when folded
Expensive

Read detailed Samsung Galaxy Z Fold 4 review

Display (Primary) 7.60-inch

Processor Qualcomm Snapdragon 8+ Gen 1

Front Camera 10-megapixel + 4-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 4400mAh

OS Android 12L

Resolution 2176x1812 pixels

More Samsung mobiles Samsung mobiles price in India

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Further reading: Samsung Galaxy S23, Samsung

Sucharita Ganguly

Email Sucharita Ganguly

Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More