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Samsung Reportedly Considers Reserving 'Galaxy' Brand for Select Models
A distinct brand for its premium handsets from Samsung may help the firm to better compete with rivals such as Apple.
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Samsung Galaxy A55 and Galaxy A35 are the company's latest midrange phones
Samsung is considering the creation of a new brand for some of its smartphones, while reserving the Galaxy brand for select models, according to a report. The South Korean tech firm currently launches new flagship Galaxy S and Galaxy Z series phones, as well as more affordable Galaxy A, Galaxy M, and Galaxy F models. A separate brand for its high-end handsets could help the company compete with rivals like Apple. The company has yet to announce any plans to introduce a new smartphone brand.
An eToday report (in Korean) states that Samsung is studying the pros and cons of launching a new brand for some of is smartphones. The publication compares the potential brand segmentation to Hyundai's decision to introduce a new top-end 'Genesis' brand, as part of the carmaker's efforts to promote its premium image.
Samsung's biggest competitor in several markets (including the US) is Apple, and while the latter only sells premium smartphones, the South Korean firm's most affordable Galaxy M and Galaxy F series models as well as its high-end Galaxy Z and Galaxy S series handsets are all launched under the same brand.
For comparison, the company's most affordable smartphone in India is the Samsung Galaxy A06, which starts at Rs. 9,999. Pricing for the Samsung Galaxy S24 Ultra and Galaxy Z Fold 6 begin at Rs. 1,21,999 and Rs. 1,44,999, respectively. On the other hand, Apple's most affordable handset is the iPhone SE (2022) which costs Rs. 47,600, while the latest iPhone 16 Pro Max model starts at Rs. 1,44,900.
It's worth noting that Samsung has yet to announce any plans to introduce a new smartphone brand to distinguish its premium handsets. The company is rolling out artificial intelligence (AI) features branded as Galaxy AI to several smartphones, including some the Galaxy A-series phones, and it is currently unclear how a change to the company's branding could affect its software.
- KEY SPECS
- NEWS
Display 6.70-inch
Processor MediaTek Helio G85
Front Camera 8-megapixel
Rear Camera 50-megapixel + 2-megapixel
RAM 4GB
Storage 64GB, 128GB
Battery Capacity 5000mAh
OS Android 14
Resolution 900x1600 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Bright display with fewer reflections
- Great battery life
- Useful AI features
- Excellent performance
- Top-quality cameras
- Longer software support
- Bad
- Expensive
- Relatively slower charging speeds
Read detailed Samsung Galaxy S24 Ultra review
Display 6.80-inch
Processor Snapdragon 8 Gen 3
Front Camera 12-megapixel
Rear Camera 200-megapixel + 12-megapixel + 50-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB
Battery Capacity 5000mAh
OS Android 14
- REVIEW
- KEY SPECS
- NEWS
- Good
- Overall refinements
- Offers a bunch of useful AI features
- Excellent displays (main and cover)
- IP48 protection
- 7 years of Android software updates
- Bad
- Very expensive
- Cameras could have been better
- Still stuck at 25W charging
Read detailed Samsung Galaxy Z Fold 6 review
Display (Primary) 7.60-inch
Processor Snapdragon 8 Gen 3
Front Camera 10-megapixel + 4-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB
Battery Capacity 4400mAh
OS Android 14
Resolution 1856x2160 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Powerful SoC
- IP67 rating, wireless charging
- Slim and light
- Regular software updates
- Bad
- Small, low-res display
- Gets warm when stressed
- Average low-light camera performance
- Expensive
Read detailed Apple iPhone SE (2022) review
Display 4.70-inch
Processor Apple A15 Bionic
Front Camera 7-megapixel
Rear Camera 12-megapixel
Storage 64GB, 128GB, 256GB
OS iOS 15
Resolution 750x1334 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Massive screen size
- Brilliant display
- Performance beast
- Camera Control is a boon
- Fantastic battery life
- Bad
- Big phone for one-hand use
- Expensive
- No Apple Intelligence at launch
- Slow-wired charging support
Read detailed Apple iPhone 16 Pro Max review
Display 6.90-inch
Processor Apple A18 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 48-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 18
Resolution 1320x2868 pixels
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