Samsung Reportedly Considers Reserving 'Galaxy' Brand for Select Models

A distinct brand for its premium handsets from Samsung may help the firm to better compete with rivals such as Apple.

Written by David Delima | Updated: 30 October 2024 15:39 IST

Samsung Galaxy A55 and Galaxy A35 are the company's latest midrange phones

Highlights

Samsung currently offers a range of smartphones under the Galaxy brand
The company is reportedly considering a separate brand for flagships
Samsung's biggest rival in the US (Apple) only launches premium handsets

Samsung is considering the creation of a new brand for some of its smartphones, while reserving the Galaxy brand for select models, according to a report. The South Korean tech firm currently launches new flagship Galaxy S and Galaxy Z series phones, as well as more affordable Galaxy A, Galaxy M, and Galaxy F models. A separate brand for its high-end handsets could help the company compete with rivals like Apple. The company has yet to announce any plans to introduce a new smartphone brand.

An eToday report (in Korean) states that Samsung is studying the pros and cons of launching a new brand for some of is smartphones. The publication compares the potential brand segmentation to Hyundai's decision to introduce a new top-end 'Genesis' brand, as part of the carmaker's efforts to promote its premium image.

Samsung's biggest competitor in several markets (including the US) is Apple, and while the latter only sells premium smartphones, the South Korean firm's most affordable Galaxy M and Galaxy F series models as well as its high-end Galaxy Z and Galaxy S series handsets are all launched under the same brand.

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For comparison, the company's most affordable smartphone in India is the Samsung Galaxy A06, which starts at Rs. 9,999. Pricing for the Samsung Galaxy S24 Ultra and Galaxy Z Fold 6 begin at Rs. 1,21,999 and Rs. 1,44,999, respectively. On the other hand, Apple's most affordable handset is the iPhone SE (2022) which costs Rs. 47,600, while the latest iPhone 16 Pro Max model starts at Rs. 1,44,900.

It's worth noting that Samsung has yet to announce any plans to introduce a new smartphone brand to distinguish its premium handsets. The company is rolling out artificial intelligence (AI) features branded as Galaxy AI to several smartphones, including some the Galaxy A-series phones, and it is currently unclear how a change to the company's branding could affect its software.

Samsung Galaxy A06

KEY SPECS
NEWS

Display 6.70-inch

Processor MediaTek Helio G85

Front Camera 8-megapixel

Rear Camera 50-megapixel + 2-megapixel

RAM 4GB

Storage 64GB, 128GB

Battery Capacity 5000mAh

OS Android 14

Resolution 900x1600 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy S24 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Bright display with fewer reflections
Great battery life
Useful AI features
Excellent performance
Top-quality cameras
Longer software support

Bad
Expensive
Relatively slower charging speeds

Read detailed Samsung Galaxy S24 Ultra review

Display 6.80-inch

Processor Snapdragon 8 Gen 3

Front Camera 12-megapixel

Rear Camera 200-megapixel + 12-megapixel + 50-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 5000mAh

OS Android 14

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy Z Fold6

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Overall refinements
Offers a bunch of useful AI features
Excellent displays (main and cover)
IP48 protection
7 years of Android software updates

Bad
Very expensive
Cameras could have been better
Still stuck at 25W charging

Read detailed Samsung Galaxy Z Fold6 review

Display (Primary) 7.60-inch

Processor Snapdragon 8 Gen 3

Front Camera 10-megapixel + 4-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 4400mAh

OS Android 14

Resolution 1856x2160 pixels

More Samsung mobiles Samsung mobiles price in India

Apple iPhone SE (2022)

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Powerful SoC
IP67 rating, wireless charging
Slim and light
Regular software updates

Bad
Small, low-res display
Gets warm when stressed
Average low-light camera performance
Expensive

Read detailed Apple iPhone SE (2022) review

Display 4.70-inch

Processor Apple A15 Bionic

Front Camera 7-megapixel

Rear Camera 12-megapixel

Storage 64GB, 128GB, 256GB

OS iOS 15

Resolution 750x1334 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Samsung Galaxy, Samsung, Galaxy, Apple

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More