Samsung Details Britecell Camera Sensor; Likely to Ship First With Galaxy S7

Speaking at the event, Kyushik Hong, Vice President, Marketing Team, System LSI Business, Samsung explained Britecell is the company's trademark technology (via Galaxy Club) which will replace the green pixels in all traditional Bayer filter pattern in RGB technology with White pixels. The company believes that with its new technology sensor can pick more light, even in low-light situation. The results are said to be brighter than the present images clicked with current sensors. The company added that its Isocell technology was behind the new Britecell technology which allowed it to replace the green pixel with the white ones for brighter images without compromising on quality.

Notably, a trademark application was leaked earlier this month suggesting details from Samsung's upcoming Britecell camera sensor recently. According to the leaked application, Samsung's new tech will include a large camera sensor. The description in the application read, "image sensor for mobile phones." So far there are not many details about the new sensor but we can anticipate it to be seen on the company's next flagship smartphone, the Galaxy S7.

Samsung last week unveiled the Exynos 8 Octa 8890 system-on-chip (SoC) and confirmed that it plans to begin mass production in late 2015. The new premium processor has been built on 14nm FinFET fabrication process and features Samsung's first custom-designed CPU based on 64-bit ARMv8 architecture. The South Korean company has claimed that its new processor provides up to 30 percent improvement in performance and up to 10 percent in power efficiency compared to the previous generation Exynos 7 Octa.