Government Said to Seek Ouster of Chinese Firms From Affordable Smartphone Market

Chinese smartphones accounted for up to 80 percent of affordable phone shipments in India in Q2 2022, according to market tracker Counterpoint.

Government Said to Seek Ouster of Chinese Firms From Affordable Smartphone Market

Photo Credit: Realme/ Amazon

There are mounting concerns of brands like Realme of undercutting local manufacturers

Highlights
  • Lava, MicroMax used to count for under half of India’s smartphone sales
  • Chinese smartphone players now sell the vast majority of devices in India
  • Huawei, ZTE telecom equipment have already been banned in India

India seeks to restrict Chinese smartphone makers from selling devices cheaper than Rs. 12,000 to kickstart its faltering domestic industry, dealing a blow to brands including Xiaomi. The move is aimed at pushing Chinese giants out of the lower segment of the world's second-biggest mobile market, according to people familiar with the matter. It coincides with mounting concern about high-volume brands like Realme and Transsion undercutting local manufacturers, they said, asking not to be identified discussing a sensitive matter.

Exclusion from India's entry-level market would hurt Xiaomi and its peers, which in recent years have increasingly relied on India to drive growth while their home market endures a series of Covid-19 lockdowns that crippled consumption. Smartphones under Rs. 12,000 contributed to a third of India's sales volume for the quarter through June 2022, with Chinese companies accounting for up to 80 percent of those shipments, according to market tracker Counterpoint.

Xiaomi's shares extended losses in the final minutes of trading in Hong Kong on Monday. It slid 3.6 percent, extending its decline this year to more than 35 percent. It's unclear whether Prime Minister Narendra Modi's government will announce any policies or use informal channels to convey its preference to Chinese companies, the people said.

New Delhi has already subjected Chinese firms operating in the country, such as Xiaomi, and rivals Oppo and Vivo, to close scrutiny of their finances, which has led to tax demands and money laundering allegations. The government has previously employed unofficial means to ban Huawei and ZTE telecom equipment. While there's no official policy prohibiting Chinese networking gear, wireless carriers are encouraged to purchase alternatives.

The move shouldn't affect Apple or Samsung, which price their phones higher. Representatives from Xiaomi, Realme, and Transsion didn't respond to requests for comment. Spokespeople from India's technology ministry also didn't respond to Bloomberg News inquiries.

India amped up pressure on Chinese firms in the summer of 2020 after more than a dozen Indian soldiers died following a clash between the two nuclear-armed neighbours on a disputed Himalayan border. It has since banned more than 300 apps, including Tencent's WeChat and ByteDance's TikTok, as relations between the two countries fray.

Homegrown companies such as Lava and Micromax comprised just under half of India's smartphone sales before new entrants from the neighbouring country disrupted the market with cheap and feature-rich devices.

Chinese smartphone players now sell the vast majority of devices in India, but their market dominance has not been “on the basis of free and fair competition,” India's junior tech minister told the Business Standard newspaper last week. Recurring annual losses posted by most Chinese handset makers in India, despite their leading position, add to criticism of unfair competition.

In private, the government continues to ask Chinese executives to build local supply chains, distribution networks and export from India, suggesting New Delhi still very much wants their investment, the people said.

© 2022 Bloomberg L.P.


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