Oppo Reno 10 Series Expected to Sell 83 Percent More Than Previous Series, Says Company Official

The latest version of the Reno 10 series has come after a gap of around one and half years.

By Press Trust of India | Updated: 10 July 2023 23:49 IST

Oppo Reno 10 Series Expected to Sell 83 Percent More Than Previous Series, Says Company Official

Oppo recorded a 9 percent growth year-over-year in March 2023, says CounterPoint Research

Highlights

Oppo unveiled three phones in the price range of Rs. 39,999-Rs. 54,999
The series include Reno 10 5G, Reno10 Pro 5G and Reno10 Pro+ 5G
Oppo has been gliding through despite challenges in the market

Smartphone maker Oppo expects its Reno 10 series sales volume to be 83 percent higher in India compared to the previous version, a senior official of the company said on Monday.

The company expects Reno 10 series to set the pace of business during the upcoming festive season.

"We are looking at an 83 percent increase in the overall volume of sales of the Reno 10 series versus the previous generation. That is the aggressive target that we have set for ourselves," Oppo India chief marketing officer Damyant Singh Khanoria said at a company's event.

At the event, the company unveiled three 5G smartphones — Reno 10 5G, Reno10 Pro 5G and Reno10 Pro+ 5G in the price range of Rs. 39,999 to Rs. 54,999.

In this version of Reno smartphones, the company has focussed on a dedicated camera for a telephoto portrait and fast charging. The telephoto sensor's capacity in the Reno 10 series is in the range of 32-megapixel to 64-megapixel.

The latest version of the Reno 10 series has come after a gap of around one and half years. The company had launched the Reno 8T series in February last year.

Khanoria said India continues to be a source of strength for the company and it has seen growth this year.

Talking about market conditions, he said that Oppo has been gliding through despite challenges in the market.

"It's probably true for the industry overall. It has been a tough year for the industry. Yes, there are headwinds, economic challenges but specifically from an India standpoint we have had a series of amazing successful launches. We feel this is going to be one of the best years for Oppo in India," Khanoria said.

According to CounterPoint Research, Oppo recorded a 9 percent growth year-over-year and occupied fourth spot with market share of 12 percent in the March 2023 quarter.

The brand has been consistently expanding its shipments in the high-tier segments, with a particular focus on the upper mid-tier range (Rs. 20,000-Rs. 30,000), where it saw the highest growth among all brands, registering 144 percent YoY growth driven by the F series.

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Oppo Reno 10 5G

KEY SPECS
NEWS

Display 6.70-inch

Processor Qualcomm Snapdragon 778G

Front Camera 32-megapixel

Rear Camera 64-megapixel + 32-megapixel + 8-megapixel

RAM 8GB

Storage 256GB

Battery Capacity 4600mAh

OS Android 13

Resolution 1080x2412 pixels

More Oppo mobiles Oppo mobiles price in India

Oppo Reno 10 Pro 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Premium design
Immersive, bright display
Versatile camera system
Good battery life, quick charging

Bad
Bloated software
Competition offers better performance
No IP rating or stereo speakers

Read detailed Oppo Reno 10 Pro 5G review

Display 6.74-inch

Processor Qualcomm Snapdragon 778G

Front Camera 32-megapixel

Rear Camera 50-megapixel + 32-megapixel + 8-megapixel

RAM 12GB

Storage 256GB

Battery Capacity 4600mAh

OS Android 13

Resolution 1240x2772 pixels

More Oppo mobiles Oppo mobiles price in India

Oppo Reno 10 Pro+ 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Looks and feels premium
Vibrant, curved-edge display
Impressive gaming performance
Good battery life, 100W fast charging
Quality telephoto and selfie cameras

Bad
No wireless charging or IP rating
Spammy notifications from first-party apps

Read detailed Oppo Reno 10 Pro+ 5G review

Display 6.70-inch

Processor Qualcomm Snapdragon 8+ Gen 1

Front Camera 32-megapixel

Rear Camera 50-megapixel + 8-megapixel + 64-megapixel

RAM 12GB

Storage 256GB

Battery Capacity 4700mAh

OS Android 13

Resolution 1080x2412 pixels

More Oppo mobiles Oppo mobiles price in India

Oppo Reno 8T 5G

KEY SPECS
NEWS

Display 6.70-inch

Processor Qualcomm Snapdragon 695

Front Camera 32-megapixel

Rear Camera 108-megapixel + 2-megapixel + 2-megapixel

RAM 8GB

Storage 128GB

Battery Capacity 4800mAh

OS Android

Resolution 2400x1080 pixels

More Oppo mobiles Oppo mobiles price in India

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