Home
Mobiles
Mobiles News
Microsoft Today Doesn't Have Good Flagship Smartphones, Admits Nadella

Microsoft Today Doesn't Have Good Flagship Smartphones, Admits Nadella

By Ketan Pratap | Updated: 22 July 2015 13:35 IST

Microsoft reported its biggest ever quarterly net loss of worth $3.2 billion (roughly Rs. 20,357 crores), citing the write-down of recently-acquired Nokia unit, and falling demand for its Windows operating system. Microsoft's mobile business lately has also been going through a major transition as the company announced it will cut 7,800 jobs alongside confirming plans to reorganise the Windows Phone unit.

Microsoft's CEO, Satya Nadella, during an earnings call (via Neowin) discussed plans to offer premium or high-end Windows Phone to consumers soon. Talking about flagship smartphone, Nadella admitted that Microsoft still don't have good devices. He said, speaking in context of the flagship segment, "In which we don't today have good devices." Nadella however was confident that with restructured plans for mobile business, the company can turn its fortunes.

Further, he again stressed that Microsoft will launch one or at most two models each year in three different categories catering to affordable segment, business customers, and premium end or the flagship segment.

Last week, Nadella in an interview talked about the company's plans for Windows Phones in depth. He stressed that despite recent announcements the company was still focused on its mobile-first strategy, and in fact, the Windows 10 free upgrade offer was meant to boost the Windows Phone platform.

Soon after announcing restructuring plans for its phone business, Microsoft had confirmed that it would announce "premium Lumias designed for Windows 10" soon. Preliminary leaks have suggested that Microsoft is working on two high-end Lumia handsets codenamed 'Cityman' and 'Talkman', and both the smartphones are said to be targeted at the premium segment.

Looking at Microsoft's phone launches this year, the Redmond giant has largely focused on budget to mid-range segment announcing the Lumia 430 Dual SIM, Lumia 435, Lumia 532, Lumia 535, Lumia 540, Lumia 640 and Lumia 640 XL.

Recently, Microsoft India was reportedly rolling out an OTA (over-the-air) update for select Lumia handsets that enabled 4G connectivity option on these devices.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Microsoft, Mobiles, Satya Nadella, Windows 10, Windows Phone

Ketan Pratap

Email Ketan

Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More

Japan Space Scientists Hunting for New Asteroid Name

Myntra Appoints Ananth Narayanan as CEO

Microsoft Today Doesn't Have Good Flagship Smartphones, Admits Nadella

Related Stories