Home
Mobiles
Mobiles News
Microsoft confirms co marketing with handset partners, rubbishes reported numbers

Microsoft confirms co-marketing with handset partners, rubbishes reported numbers

By Ketan Pratap | Updated: 10 June 2016 19:11 IST

Click Here to Add Gadgets360 As A Trusted Source

Microsoft has responded to the reports alleging the Redmond giant offered large incentives (a reported total of $2.6 billion) to popular OEMs like Samsung, Sony, Huawei and others to make a Windows Phone device in 2014.

Microsoft's communications lead, Frank X. Shaw has confirmed on Twitter that the company does do "co-marketing" with its partners, but did not name any companies, or amounts paid out to promote products. Instead, Shaw rubbished the reported size of the incentives as 'complete fiction'. The tweet said, "reality check. Do we do co-marketing with partners? You bet! But these numbers are complete fiction!"

The numbers in question were from Mobile Review's Eldar Murtazin, a tipster who claimed Microsoft offered Samsung $1.2 billion, Sony $0.5 billion; Huawei $0.6 billion and others $0.3 billion in incentives to make at least one Windows Phone device in 2014. His tweet with the tip read: "Windows phone 8 in 2014 - Samsung 1.2 bln USD, Sony 0.5 bln, Huawei 0.6 bln, others - 0.3 bln. Thats "support" from MS to develop one (1!)hs."

There's no doubt Windows Phone platform has been struggling to catch up with Apple and Google's mobile platforms, and Nokia seems to be the only OEM supporting its cause. With Microsoft acquiring Nokia's mobile device and services division, it does seem quite plausible the Redmond giant would be doing all it could to woo more OEM partners to the Windows Phone ecosystem.

We have been hearing reports that Samsung and Sony might soon join the Windows Phone brigade with their respective devices. A Samsung device dubbed SM-W750V was spotted in a Bluetooth Special Interest Group (SIG) listing, and also on the UA profile, which has been accessible at company's mobile official site.

Sony has reportedly also been considering launching a Windows Phone device, in an attempt to move away from being a single operating system handset maker. Pierre Perron, head of Sony Mobile Europe, confirmed that the company was in talks with Microsoft, amongst other partners.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Huawei, Microsoft, Mobiles, Samsung, Sony, Windows Phone, Windows Phone 8, bluetooth sig

Ketan Pratap

Email Ketan

Ketan Pratap is the Editor at Gadgets 360. His primary role - debugging the tech hype, benchmarking the future, and compiling it all into precise news, features or reviews. He has spent over 14 years calling out vaporware and identifying the best tech. He’s your guide for everything from chipsets to smart-home meltdowns. When his own batteries are low, he heads for the hills—literally. He’s someone who prefers a remote mountain pass, appreciating a 12,000-foot view that no VR ...More