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Micromax's Yu Yureka Off to a Rocky Start; Launch Date Revealed

Micromax's Yu Yureka Off to a Rocky Start; Launch Date Revealed

By NDTV Correspondent | Updated: 20 December 2014 13:27 IST

Micromax's new Yu brand of smartphones is off to a rocky start despite a launch that silenced critics of the company. The well-endowed Yureka smartphone that features a jaw-dropping price was supposed to go up for registrations via Amazon at 2pm on Friday, but saw a slight delay and then a few glitches to the registration mechanism. The January 13 launch date was also revealed alongside.

Thank you for the overwhelming response, everybody! #YUPlayGod #YUREKA pic.twitter.com/1Iq3V71jZp
-- YU (@YUplaygod) December 19, 2014

Disillusioned potential Yu Yureka owners took to social media to vent their frustration at the registration page, which apart from not working properly for some users and confusing others with the difference between the 'Register Now' button that was initially shown (see below) and the 'Subscribe' (see above) button that appeared later, was closed a few minutes later, thanking users for the 'overwhelming response'.

Registration is back on! Register now - http://t.co/E1TeivrXiY #Yureka #YUPlayGod pic.twitter.com/MzohkiHeXV
-- YU (@YUplaygod) December 19, 2014

This was especially baffling, as the promotional image clearly described users could register till December 25 if they wanted to avail of the early bird offer of a free leather cover (if they purchased the phone on the January 13 launch day).

The Yu Twitter handle confirmed the registrations were closed as well, and told users "we will be back shortly." Roughly an hour later, the registration page was opened again.

(Also see: Micromax's Yu Yureka Looks Promising but Questions Remain)

The mismanagement of the registration process saw several comparisons with Xiaomi's flash sale system, with users calling the closure of the Yureka registration window within minutes a 'flash registration'. Of course, Xiaomi's phones go out of stock in seconds, and not the registrations.

(Also see: Micromax's Yu Yureka With 64-Bit Octa-Core SoC, Cyanogen OS Launched at Rs. 8,999)

The Yu Yureka has been priced at Rs. 8,999, and sports some rather impressive specifications at the price. The dual-SIM smartphone features Cat. 4 4G LTE connectivity, and runs Cyanogen OS 11 based on Android 4.4.4 KitKat. It bears a 5.5-inch HD (720x1280 pixels) IPS display with Gorilla Glass 3; a 64-bit 1.5GHz octa-core Snapdragon 615 SoC (MSM8939); an Adreno 405 GPU; 2GB of RAM; a 13-megapixel Sony Exmor CMOS sensor rear camera with an f/2.2 aperture and flash; a front-facing 5-megapixel fixed-focus camera; 16GB of inbuilt storage expandable via microSD card (up to 32GB), and a 2500mAh Li-Po battery.

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Yu Yureka

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good performance
Great camera
Highly customisable Cyanogen OS
LTE support

Bad
Average battery life

Read detailed Yu reka review

Display 5.50-inch

Processor Qualcomm Snapdragon 615

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 2GB

Storage 16GB

Battery Capacity 2500mAh

OS Cyanogen OS 11

Resolution 720x1280 pixels

More Yu mobiles Yu mobiles price in India

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