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Micromax's Yu Yuphoria Teaser Video Shows Phone Breaking Floor

Micromax's Yu Yuphoria Teaser Video Shows Phone Breaking Floor

By NDTV Correspondent | Updated: 13 May 2015 18:21 IST

Micromax subsidiary Yu Televentures is all set to launch the Yu Yuphoria smartphone, its next Cyanogen OS smartphone, on Tuesday. The company is leaving no stone unturned to create hype around the device ahead of the official launch and has released a rather unrealistic teaser video on YouTube.

Micromax Co-Founder Rahul Sharma shared a teaser video of the Yu Yuphoria smartphone on Thursday. He said on Twitter, "Your excitement is really contagious and inspiring" and the tweet was accompanied by the teaser video.

The 35-seconds YouTube video (see below) shows how the Yu Yuphoria smartphone survives a fall when accidentally dropped on a tiled floor. On being dropped, the Yuphoria is seen intact while the tile on the floor breaks from the phone's impact. The video hints that the smartphone might sport a metal frame; though we would like to wait till Tuesday launch to hear it from the company itself. The portrait video seems to have been shot by a smartphone.

The domestic handset maker had been lately teasing its upcoming smartphone. The company already confirmed that the Yuphoria smartphone would run Android 5.0 Lollipop.

Yu Televentures last month confirmed that its next Cyanogen OS smartphone, previously codenamed Project Caesar, will be called Yuphoria. The official name of the next smartphone from Yu was crowdsourced. The company carried out a naming campaign called "#YUNameIt" via its social platform and claimed that it received over 100,000 entries.

To recall, Yu Televentures partnered Cyanogen last year to offer a customised user experience to buyers of its Yureka smartphone and adopted an online sale strategy to counter other brands such as Motorola and Xiaomi among others.